Mannesmann Mobilfunk makes it easy for young people to get into mobile telephony. On October 1, 1997, D2 CallYa, the rechargeable mobile telecommunications card will be launched on the market. CallYa is tailor-made to meet the requirements of this target group. They can make calls with no basic monthly charge and no fixed term and keep a continuous check of their costs. Its special feature: CallYa customers do not need a current account or a credit card because for recharging we now have D2 CallNow, the new telephone voucher from Mannesmann Mobilfunk. And the D2 CallYa package can also be given as a present. It is sold without having to draw up a written contract.
“With D2 CallYa, we are launching a ‘ready-to-use’ product on the market. Our priority when designing the product was to provide the customer with the highest degree of freedom and flexibility,” says Jurgen von Kuczkowski, Chairman of the Board of Management of Mannesmann Mobilfunk, adding: “With D2 CallYa, we will be able to attract young customers to the D2 network. Until now they have been given brand-name jeans as a birthday present, so why not D2 CallYa in the future?” The package costs DM 149.50. It includes the D2 CallYa card with your own D2 telephone number, D2 mailbox and an initial credit of DM 50.
The price per minute for domestic calls during peak hours, Mondays to Fridays from 7:00 a.m. to 8:00 p.m., with D2 CallYa is DM 1.99. At all other times, weekends and national holidays as well as for calls within the network, a minute costs DM 0.99. The calls are billed according to unit pricing on a ten-second basis.
With D2 CallNow, the new telephone voucher offered by Mannesmann Mobilfunk, all D2 customers can credit their telephone balance via their mobile phone; they only need to make a phone call free of charge and DM 50 is immediately credited to their account. Mannesmann Mobilfunk also offers CallNow vouchers to its partner companies (service providers) for sale. Furthermore, customers can charge their CallYa card with DM 25, DM 50 or DM 100 by remitting any desired amount or via direct debit.
Strict control of costs
Cost control is a big asset of D2 CallYa: a phone call free of charge to the account server 22922 and you find out the current balance on your account, you will be informed accordingly before making your call. And if the credit is on the verge of running out during the call, you will hear a warning tone 30 seconds earlier, thus preventing unpleasant surprises.
The initial credit of DM 50 is valid for 60 days. However, you can extend this period at any time. If you charge further amounts, the new credit period will be added to the current one. For example: The customer still has DM 10 left on his card, with a remaining term of 12 days. If he charges an additional DM 50, he can use the entire credit amount, now DM 60, for the next 72 days.
Mobile phone also used as a pager
Yet another advantage of D2 CallYa: Even if the credit period has lapsed and the account is empty, CallYa customers can make emergency calls for 300 days free of charge and can continue to receive text messages. This is particularly interesting for teenagers, because the mobile phone can be used as a pager without having to pay a surcharge. The D2 CallYa customers retain their D2 number during this period. If they wish to continue making calls, they then have to charge a new credit.
The CallYa package does not include a mobile phone. For young people, especially teenagers, it is no problem to get a telephone says Friedrich P. Joussen, Board Member responsible for Marketing at Mannesmann Mobilfunk: “Some of them will simply take over their parents’ mobile phone. Others will be willing to buy the latest model because of the high awareness of brand names. These are young people who save money for the telephone they want to buy or are also willing to take on part-time work to earn the necessary money.” Mannesmann Mobilfunk has also come up with an idea for customers who are happy to use a cheap second-hand telephone: the “D2 mobile phone market”. Customers can obtain information on such offers around the clock, as of September 15, 1997, on the D2 service number 22933 and also “place advertisements” themselves.
With D2 CallYa, customers can make calls within Germany and also to foreign countries. They are only unable to use the phone from abroad.
D2 CallYa customers can apply to switch to the D2Fun24 or D2Classic24 tariffs at any time. They can keep their D2 telephone number, and the remaining credit from D2 CallYa can of course be carried over to the new tariff.
The CallYa product concept is currently being coordinated with the Federal Ministry of Posts and Telecommunications (BMPT).Details