This week Visa U.S.A. announced that it is donating $25,000 to Project 180, an organization committed to empowering and turning around the lives of the homeless.
The program includes shelter, job training, rehabilitative services and permanent supportive housing, through a promotion to raise awareness of the Bay Area Rapid Transit District’s (BART) acceptance of Visa cards to purchase BART and BART Plus tickets.
From July 1 through September 30, every time a BART or BART Plus ticket is purchased from one of BART’s special Charge-A-Ticket (CAT) machines, Visa U.S.A. will make a donation to Project 180. Through this promotion Visa is guaranteeing a minimum donation of $25,000 to Project 180.
“This promotion is the perfect opportunity to raise BART patron’s awareness that they can now use their Visa cards to purchase their BART and BART Plus tickets, while also supporting Project 180, and organization that helps homeless people help themselves,” said Walt Conway, vice president, market development and acceptance.
Each year Project 180 helps more than 7,000 homeless people turn their lives around. For many living on the streets, the change begins with the very basics: a safe place to sleep at Project 180’s two San Francisco shelters, a hot shower, a change of clothes and two hot meals a day. The real difference is made when a shelter client works one-on-one with his or her case manager to address the core reasons that led to a life on the streets.
Visa is the preferred payment brand and the largest consumer payment system worldwide. It plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions, their cardholders and the global economy. Visa’s nearly 600 million cards are accepted at more than 14 million worldwide locations, including over 355,000 ATMs in the Visa Global ATM Network. Visa’s Internet address is [www.visa.com.]
Through shelter, job training, adult education, rehabilitative services, counseling and permanent supportive housing, Project 180 helps homeless people move from living on the streets to getting back on their feet. To find out how to make a contribution of time or money to Project 180, call 415/863-3893.