Florafax International, Inc., a leading flowers-by-wire provider, has signed a tentative agreement with iMall, Inc. to become the popular online shopping mall’s primary distributor of floral products.
“Though electronic commerce is still in its early stages, we believe that online retailing has enormous potential. This marketing alliance will enable Florafax to establish the exclusive Flower Club on the Internet’s leading mall site and develop brand-name identity with consumers. Over time, the Internet exposure will help Florafax build its transaction volume for our member florists.” said Andrew W. Williams, president of Florafax International.
iMall owns the largest independent mall on the Internet and its Web site hosts over 1,600 merchants and 6,000 paid classified advertisements. iMall’s proprietary software and unique architecture makes shopping convenient and secure. Online shoppers will be able to place floral delivery orders through Florafax’s interactive iMall web site.
iMall chief executive officer Richard Rosenblatt stated, “We are excited to announce Florafax as our primary floral provider, and not only will we be creating an exclusive Flower Center for Florafax on our popular Guide Page, but we will be promoting the sale of Florafax flowers throughout our Web Site. Our Web Site receives over 16 million hits per month and we are confident this relationship will blossom into a profitable venture for both iMall and Florafax.”
In a related announcement, Williams said that American Express Company has agreed to insert a Flower Club promotion in its October 1997 mailings to about 6 million Cardmembers. Both programs, Williams noted, will help distinguish Florafax from its competition and enhance revenues obtained by its wholly-owned Flower Club subsidiary. Florafax is continuing its partnership alliances with other Fortune 500 companies. “This year we will insert over 100 million Flower Club statement coupons for our various marketing partners. Each will promote The Flower Club web site (),” Williams added.
Florafax International, Inc. is principally engaged in the business of generating floral orders and providing floral placement services to retail florists. The Company is also a third-party processor of credit cards.Details