Gemplus Corporation today announced that it is supplying smart cards and software development for the “Global Village Game” at the Bank Administration Institute’s (BAI) Retail Delivery `97 conference. Retail Delivery `97, to be held December 1-5 at the Ernest N. Morial Convention Center in New Orleans, Louisiana, is the retail banking industry’s largest conference. It is the first banking conference to use smart card technology.
The “Global Village Game” is designed to encourage attendees to visit as many booths as possible. Each attendee will receive, upon registering, a smart card that can be inserted into the smart card reader present in the booths of participating exhibitors. At each booth, attendees will receive 1 loyalty point when their card is inserted into the reader. Loyalty points will be stored in the card’s chip.
At the end of the conference, attendees will be able to redeem the accumulated points for prizes by inserting their card into a reader attached to a PC at the game redemption center. Attendees with 25 or more points will have the opportunity to earn additional bonus points by correctly responding to a series of multiple choice questions, the answers to which will have been displayed as “factoids” at exhibitor booths. Prizes will be presented to winning attendees on the final day of the conference.
Exhibitors participating in the game will receive a smart card reader and a “Global Village Game” sign for their booths that will display the retail delivery “factoid.” Valuable attendance tracking data downloaded from attendee smart cards will be provided by show management to participating exhibitors at the end of the conference.
In addition to providing 5,000 1-kilobyte PCOS (payment chip operating system) cards, Gemplus is writing the redemption application and providing the card mapping that will determine how the card is to be formatted.
“It is very important for Gemplus to have the opportunity to demonstrate the viability of smart card technology outside the realm of smart card industry shows. Retail Delivery `97 is especially important because BAI hosts the retail banking industry’s biggest, most influential trade shows,” said Charles Cagliostro, director of Emerging Markets for Gemplus. “We will continue to reinforce our commitment to the trade show and exhibit hall market where the business case for smart cards is strong.”
Gemplus Corporation is the North American subsidiary of Gemplus Group (Gemplus), the world’s leading producer of magnetic stripe and smart cards. Gemplus manufactures and sells memory cards, microprocessor cards (both contact and contactless), magnetic stripe cards, as well as electronic tags. It also designs and markets software, terminals and systems; and provides personalization, consultancy and training services to offer its customers comprehensive solutions.
In 1996, Gemplus’ total sales were $440 million. By the end of 1997, the company will have a production capacity of 900 million magnetic stripe and smart cards.
Gemplus sells its products worldwide for such applications as public and cellular telephony, financial transactions, loyalty, transportation, education, healthcare, gaming, identity, access control, pay TV, security for computer networks and electronic commerce. Information about Gemplus’ products and services can be found on the World Wide Web at: .
BAI is the leading professional organization devoted exclusively to improving the competitive position of banking companies through strategic research and a broad range of educational offerings. Headquartered in Chicago, BAI is not a lobbying organization. BAI’s mission is to establish banking companies as the preeminent providers of financial services by offering high quality, relevant, objective information and educational programs.Details