For people who would rather not spend their time cruising supermarket aisles, OnCart has a genuine alternative. This pioneer in phone/fax and Internet grocery shopping today introduced a new, national Internet-based shopping and delivery service that enables people to order their groceries electronically from the comfort of their home or office.
With thousands of products to choose from including most national brands, OnCart presents the first real shopping alternative for new moms, busy parents, working singles, active seniors, and those with limited mobility. It offers pricing and services that present greater benefits to consumers, who spend $400 billion a year on groceries, than other electronic supermarkets.
With the new national offering, delivery anywhere in the U.S. is free for orders over $50, which means the cost to shop through OnCart is comparable to buying through a local supermarket — without having to carry home the bags. Other time-saving features include weekly special email alerts and pre-made shopping lists of the popular items. And unlike some other online grocery services, there is no membership fee.
Through OnCart, formerly known as Shoppers Express, a consumer can condense a 90-minute shopping expedition into an enjoyable 30-minute experience, done from the convenience of their home. To speed up the process, this easy-to-use Web service keeps records of previous orders to make reordering easy — experience shows that over 70% of grocery items are bought again and again. OnCart also offers express shopping lists that include the most commonly ordered items for new parents, kids, calorie conscious buyers, and the holidays.
In coming months, OnCart’s users will be able to get a full range of services that take advantage of the Internet’s interactive ability — services that just aren’t available to those who only shop in stores. These include customized meal planning, use of an extensive recipe database, receive dietary planning, consult with top chefs, and ask questions of nutritionists.
“Why pack the kids in the car, drive to the store and negotiate the supermarket aisles when in far less time you can get the same groceries delivered to your doorstep?,” said Allison Abraham, CEO of Chicago-based OnCart, who speaks from experience. Abraham, a former executive at American Express and Ameritech, juggles 90-hour work weeks with nearly daily travel, a husband, and a three-year-old who often accompanies her in her trips.
For the past 10 years, OnCart has provided phone, fax, and more recently Internet-based grocery shopping. This new, national service builds on the company’s success in providing home shopping and delivery in six major cities: Atlanta, Columbus (Ohio), Dallas-Fort Worth, Los Angeles and Orange County, Phoenix, and Seattle. The average on-line order is about $100 — nearly five times the size of an in-store order. Internet statistics cite that 32% of online users are working women, many of which are working from home. Some 80% of service users are full-time workers.
Those cities will continue to enjoy local service, which allows residents to order perishables as well as staples and receive same day delivery from OnCart’s own fleet of trucks. Local service is done in conjunction with the nation’s largest supermarket chains such as Kroger and Pavilions, a division of Vons/Safeway. Four to six more cities are planned to get the same level of service in 1998. Other cities will benefit from the new national service, which delivers staples via UPS from OnCart’s centrally located facility.
OnCart represents the ultimate consumer electronic commerce application on the Web — is there any activity more common to us all than grocery shopping? According to Abraham, electronic grocery shopping is catching on because the need is so great. Some 60% of consumers say they find supermarket shopping inconvenient. And enough consumers are now familiar enough with the Internet to make using this service easy.
“The Internet can enable people to create a standard shopping list that can be checked off in a matter of minutes, receive information on nutrition, and pick out a recipe and automatically order the ingredients,” says Abraham. “The possibilities of personalizing and customizing the shopping experience are endless.”
But all online grocery services are not the same, Abraham points out. OnCart’s deep roots in serving consumers via phone orders and electronically over the Internet allow it to offer a broader, more consumer friendly, service than other Web-based grocery stores. For example, OnCart requires no special software to be downloaded to use the service.
OnCart is the nation’s largest and most experienced phone/fax and online grocery shopping and home delivery service. Founded 1987, the company currently delivers thousands of orders every month in six major markets including Atlanta, Columbus, Dallas-Fort Worth, Los Angles & Orange County, Phoenix, and Seattle. OnCart Corp., is headquartered in Lombard, Illinois.Details