APPRO Systems, Inc. announced last week at the BAI Retail Delivery ’97 the formation of IntelliTrust, a consulting division specializing in helping companies which use risk management and decision systems. The group headed by Sam Khoroba, Vice President, was formed to provide lending institutions with support services to maximize the benefits of in-house technologies, allowing them to better serve their clients.
“It is of vital importance for lenders to succeed in integrating risk technologies that will distinguish the leaders in the financial services industry,” said Kharoba.
IntelliTrust will assist lending institutions realize the maximum benefits from technology investments. A preliminary list of services was developed based on current APPRO client input and industry trend predictions. IntelliTrust anticipates the following services to be most popular: credit risk management, automated credit decisions, data mining and product development.
“As electronic delivery channels become more popular, credit risk management and automated credit decisions are crucial to lenders,” said Kharoba. “A technology strategy for managing credit decisions must be in place to achieve success in the intensely competitive industry.”
Data mining and decision support systems are becoming more prevalent in the financial industry. According to Kharoba, information should be viewed as a product with value, making it an investment for future development. These resources will aid institutions in understanding and projecting customers’ current and future trends, patterns and needs, enabling them to develop products to market to those clients. “Customers have many choices, and whoever can utilize technologies effectively to quickly deliver a good, low-cost product will win,” said Kharoba.
“What sets IntelliTrust apart from other consulting groups is their unique approach to helping clients use their existing technology to improve performance,” said Craig Uffman, president of APPRO Systems, Inc. According to Uffman, a business case is developed which clearly defines the business benefits resulting from a company’s investment in technology. Financial benefits are also measured. Through business case analysis, IntelliTrust works with their clients to determine which areas (i.e., operations organization or systems architecture) will generate the highest ROI for the client. IntelliTrust provides pertinent technical alternatives and “best use” suggestions throughout the process to help achieve and maximize client objectives.
Since joining APPRO in 1990, Mr. Kharoba has held positions in the company’s Production, Information Systems, Support and Quality Service Departments. He possesses understanding of clients’ business needs and knowledge of the tools required to implement successful, strategic solutions. Before joining APPRO Systems, Kharoba attended Louisiana State University, earning both a Bachelor’s Degree in Computer Engineering and a Master’s Degree in Mathematica.
IntelliTrust is a division of APPRO Systems, Inc., a privately held and managed company founded in 1979. The company’s family of credit assessment products is installed in more than 90 financial institutions in North America. Along with the consumer lending systems, APPRO’s products include the 20/20 Small Business Lending System, a complete assessment package for commercial lending that evaluates multiple applicants and products.
IntelliTrust is located at 9489 Interline Avenue, Baton Rouge, LA 70809. For more information contact Sam Kharoba at (504) 922-4773.Details