Revere has begun negotiations with several companies to create a North American distribution base both at the retail/ mass consumer and corporate level for prepaid phone cards. With these strategic alliances, Revere expects to increase its penetration both in the Prepaid calling markets and enhanced Long Distance product sales. Pierre Van Neste, Revere’s VP of Sales and Marketing, expects positive returns on these potential alliances:
“It is important for Revere to be one step ahead of it’s competition both in aggressive posturing and market awareness. By maximizing Revere’s distribution potential in the North American market place, we are able to proliferate Revere branded calling programs as well as provide direct to market support for North American Corporate initiatives.
Revere is currently completing it’s preliminary implementation of it’s Montreal and Toronto direct to market strategy. This is part of Revere’s plan to ensure a National presence in the major centres across Canada. Expansion is expected to continue through 1998 in the Canadian, US and International market place.
Revere is pleased to announce the appointment of Rick Villanueva as Special Projects Manager. Mr. Villanueva has a wealth of experience in the Prepaid Calling Card industry and brings with him a host of key industry contacts as well as, expertise in managing and implementing new clients and “Value Added” mechanisms.
Revere has positioned itself in the market place with respects to fundraising initiatives both in the 1-900/ 1-800 and Prepaid Calling Card realms for registered Canadian Charities. The Kidney Foundation of BC, The Victorian Hospice Society, The Father/ Mother Equal Rights Society and the Kinsmen Foundation Rehabilitation in support of the 1-900-565-MOMS donation drive, are new additions to Revere’s fund raising relationships. The Kinsmen project is expected to be a year round donation platform with concentration in March 1998 for the Kinsmen’s Mother’s March of Dimes.
Revere waives all set up charges for registered Canadian Charities.
Revere is in process of investigating the implementation of an Investor Relations firm that will complement the aggressive posturing Revere is taking with respects to maximizing return on investment to the shareholders. Revere is currently investigating several options and expects to have this component in place no later than January 12, 1998.
The Alberta Stock Exchange has neither approved or disapproved of the information contained herein.Details