Fleet Financial Group, New England’s largest bank, announced its 1997-98 “Ski and Save” program for savings at 55 ski areas throughout the ski season. The special offer is valid from December through April and includes lift tickets, ski and snowboard equipment rentals, and lessons. The discounts are available with no restrictions on ski periods, including holidays, weekends and school vacations.
Now in its second season, Fleet’s “Ski and Save” program is a special offer for purchases made with a Fleet Select(R) Card, Fleet MasterCard(R) or Fleet Visa(R) credit card, accompanied by a certificate. Certificates are available at no cost and without restrictions at any Fleet branch or by calling 1-800-841-4000. There is no limit on the number of times a customer may take advantage of the savings. Savings include $5 off lift tickets, $5 off ski and snowboard equipment rentals, and $10 off Learn-to-Ski and Learn-to-Snowboard packages.
“`Ski and Save’ is a terrific program for families who like to ski. Fleet customers can enjoy many savings at some of the finest ski areas in the Northeast,” said Anne Finucane, director of corporate marketing and communications at Fleet. “Fleet’s program offers the most significant ski discount at the greatest number of ski areas in the region — just one more example of how Fleet is working harder to offer added value to our customers.”
Fleet has partnered with the New England Ski Areas Council (NESAC) and the Ski Areas of New York, Inc. to provide the “Ski and Save” program. Last year more than 20,000 individual visits were recorded over a period of three months at 30 resorts.
According to NESAC president Tom Cottrill, “we’re always pleased to see these promotional partnerships pay out the benefits that both sides anticipated. Last year’s pilot program success really paved the way for this year’s expansion. With the addition of the Ski Areas of New York, Fleet has filled out its market coverage while our trade associations continue to build awareness of skiing and snowboarding.”
Participating resorts include Mount Southington, Powder Ridge and Woodbury Ski Area in Connecticut; Berkshire East, Blue Hills, Bousquet, Brodie Mountain, Butternut Basin, Catamount, Klein Innsbruck, Mt. Tom, Otis Ridge, Pine Ridge, Ski Ward, and Wachusett Mountain in Massachusetts; Black Mountain of Maine, Camden Snow Bowl, Saddleback, and Ski Mt. Abram in Maine; Balsams/Wilderness, Black Mountain, Cannon Mountain, Gunstock, King Pine, Mt. Sunapee, Pats Peak, Ragged Mt., Tenney Mountain, and Whaleback in New Hampshire; Belle Mountain and Campgaw Mountain in New Jersey; Big Tupper Ski Area, Brantling Ski Slopes, Dry Hill, Four Seasons, Holiday Mountain, Mt. Peter, Mt. Pisgah, Scotch Valley, Shu-maker Mountain, Ski Plattekill, Snow Ridge, Thunder Ridge, Toggenburg Ski Center and Willard Mountain in New York; Shawnee Mountain and Ski Big Bear in Pennsylvania; and Ascutney Mountain, Bolton Ski Area, Burke Mountain, Jay Peak, Mad River Glen, Middlebury College Snow Bowl, Quechee Lakes Ski Area and Smuggler’s Notch in Vermont.
The New England Ski Areas Council is the exclusive non-profit trade association for all Alpine Ski Areas in New England. For nearly 30 years it has served ski resorts, skiers and media by providing ski condition reports and working with corporations to create promotions designed to take advantage of common demographics while motivating skiers and snowboarders to visit mountains in the New England area.
The Ski Areas of New York is a statewide trade association representing the collective interests of the ski areas in New York.
Fleet Financial Group, headquartered in Boston, is an $83.6 billion diversified financial services company listed on the New York Stock Exchange (NYSE: FLT). The nation’s sixth largest commercial lender and New England’s leading small business lender, Fleet’s lines of business include consumer banking, government banking, mortgage banking, corporate finance, commercial real estate lending, insurance services, discount brokerage services, equipment leasing and asset-based lending. Fleet also provides investment management services for both individuals and institutional clients and currently has $75 billion in assets under management. With more than 1,200 branches and over 2,300 ATMs, Fleet also provides 24-hour telephone banking as well as electronic banking services through the Fleet PC Banking Center.Details