Smart phone cards will help wireless and cellular service providers, including AirTouch, AT&T Wireless, GTE, Sprint PCS, and Western Wireless, to sign up one-half billion subscribers worldwide by 2002. This is one conclusion from a new study published by Killen & Associates, “Smart Card Opportunities for Phone Card Providers.”
“Smart phone cards are ideally suited for the wireless and cellular service businesses for a number of reasons,” said Michael Killen, President of the company, “Many wireless customer prospects are poor credit risks. Smart phone cards enable wireless service providers to offer service to these and other prospects with appropriate prepayment or charge requirements.”
“Services providers can also expect new subscribers and revenues from smart card multi-funtionality,” added Killen. “The same smart card that is used for wireless phone service will also be used for transportation, small purchases, and possibly Internet purchases. Co-branding partnerships built around the increased capabilities of smart cards will benefit all parties.”
Loyalty programs will also help grow the revenues of telephone companies because smart cards can store data needed for the most complex loyalty programs. Service customers will be inclined to build up credits of all types on their smart phone card.
Additional details about the study are available at the company’s Web site, . For more information contact Karl Duffy at tel 650 617-6130, FAX 650 617-6140, or e-mail, email@example.com
The company’s studies and video series enable high-level executives and their teams to identify business opportunities created by advances in computer and telecommunications technology, changing customer needs, and the competitive landscape.
Killen & Associates is the only research company that provides a series of half-hour video interviews with each study. Business dignitaries who have shared their insights in such interviews include the Minister of PTT Germany; the head of Oftel, UK; the former chairman of AT&T, and the leaders of Europay, S.W.I.F.T., Mondex, VISA France, and 400 other companies.Details