DataCard Corporation announced Thursday that Smart Card Solutions (SCS) has selected the DataCard Jigsaw transaction platform for a new loyalty program it is currently implementing in Lee Auto stores throughout the greater Chicago area.
Under the new loyalty program, Lee Auto customers receive a personalized smart card. Each time they make a purchase they receive points, which are tallied on the card and tracked in Lee Auto’s central database. Points may be redeemed at Lee Auto stores for gifts, which range from golf balls to leather recliners.
“The customer’s smart card is inserted into a Jigsaw terminal when they make a purchase,” said John Mamalakis, senior vice president for DataCard’s financial systems group. “The terminal automatically loads points onto the card, depending upon the amount of the purchase.”
“At the end of the day, the terminal generates a printed report of the day’s activities and transmits the information to a central database,” Mamalakis said. “It’s a very quick and easy process. It creates very little extra work for the cashier and it doesn’t slow the transaction.”
SCS chose the Jigsaw terminals because they offered the best mix of functionality, simplicity and value, according to Bill Biwer, president of SCS.
“It was critical that the smart card terminal offer intuitive operation, because we don’t want to create a training burden for the customer. Jigsaw clearly offers that advantage,” Biwer said. “Plus, Jigsaw provided us with superior functionality at an affordable price. That’s important to our customers as well.”
The loyalty program has received an enthusiastic reception at Lee Auto stores throughout suburban Chicago_from both customers and employees.
“We are beginning to see deployment of smart card applications in a number of industries, especially as programs like this one demonstrate measurable success,” Mamalakis said. “And Jigsaw terminals will be a preferred solution for many of these new applications because it offers a perfect mix of convenience, value and functionality.”
DataCard Corporation, a privately held company based in Minneapolis, Minn., provides customers around the world with fully integrated solutions for a variety of financial, identification and healthcare applications. In addition to turnkey solutions, the company offers complete lines of transaction systems, digital photo ID systems and printers, and card personalization systems. ([www.datacard.com])