Bull announced today at CardTech/SecurTech that it has established two new third-party programs in North America to accelerate end user and market demand for smart card-based solutions in the region, and to provide the strong business model and strategic direction that such initiatives require.
The two new programs are the Smart Card Authorized System Application Supplier (SAS) program and Cooperative Marketing program. Bull also announced that three companies have already joined the Cooperative Marketing program.
“The third-party programs are designed to meet the needs of end users by providing Bull’s superior technology in smart cards, readers and terminals together with application expertise provided by leading smart card system integrators,” said Jack MacKeen, vice president, Smart Cards & Terminals, Bull North/South America.
“The SAS program provides for a close working relationship with the premier smart card system integrators in selected application fields,” he said. “The program allows selected participants to partner with Bull and use the Bull logo in their marketing and sales activities. The Cooperative Marketing program provides a framework for Bull and selected third parties to work together and/or independently to deliver smart card solutions to end users.”
Bull also announced that three companies already have joined the Cooperative Marketing program: Computerized Security Systems, Keyware Technologies and Smart Card Solutions. Computerized Security Systems and Keyware Technologies are represented at Bull’s CardTech booth (#2415).
Under the Authorized System Application Supplier program, Bull provides products (e.g., smart cards, readers, printers and software) and training, plus smart card personalization and systems integration services. SAS partners provide the application(s) compatible with Bull’s products and technology, application expertise support (including customization) plus sales resources. In addition, the program provides for joint sales calls when appropriate as well as coordinated technical support.
Under the Cooperative Marketing program, Bull and third-parties share activities to generate demand through advertising, trade shows, direct mail, etc. Participants in the Cooperative Marketing program need not be SAS partners, but they can work with Bull to join that program if they meet the requirements.
Cooperative Marketing program members demonstrating their capabilities at Bull’s CardTech booth are Computerized Security Systems, showing its smart card-based Saflok physical access control system for the lodging industry; and Keyware Technologies, featuring smart card biometric verification using voice recognition technology.
About Bull Smart Cards and Terminals
Bull designs and markets a wide range of contact and contactless microprocessor smart cards, electronic payment terminals and automatic points of contact, including cash dispensers and multimedia kiosk POS terminals. In 1997, these activities generated revenue of $237 million, an increase of 32 percent over 1996.
The history of smart cards at Bull goes back to 1979 when Bull’s Michel Ugon, in collaboration with Motorola, invented the world’s first microprocessor card (CP8 technology). Today, all microprocessor cards worldwide still use Bull CP8 technology for the micro-electronic part (SPOM – Self-Programmable One chip Memory) patent. More than 420 million microprocessor cards use CP8 technology, either as patents, applications or operating systems.
Bull is the world leader in the electronic purse segment with more than 27 million cards in use in ten countries. Approximately 60 percent of the world’s smart cards used in banking today have been designed by Bull. Bull also is a leader in electronic payment terminals, with 650,000 machines installed worldwide. More information on Bull Smart Cards & Terminals can be found on the World Wide Web at: www.cp8.bull.net, on Groupe Bull Web site: [www.bull.com], and in the U.S. at [www.us.bull.com]. Those interested in the new third-party programs can call Bull Smart Cards & Terminals at 978/294-3670.