iMALL Inc., a leading provider of electronic commerce services and operator of the Internet’s largest shopping mall, and GEN International Inc. ([www.gen.com]), a premier web hosting service for online merchants announced Thursday a marketing agreement whereby GEN will exclusively offer iMALL’s Bolt-on e-commerce solution to its new and existing Internet merchants.
Under the agreement GEN will offer its base of more than 35,000 hosting clients iMALL’s Bolt-on e-commerce solution. Bolt-on e-commerce is a browser-based e-commerce solution that enables Web merchants to easily and cost effectively add commerce to their existing Web sites so they can immediately and securely engage in transactions online. Additionally, iMALL will provide GEN an online mall to showcase GEN’s merchants.
“GEN is exactly the type of company we are trying to partner with,” said Richard Rosenblatt, chairman and CEO of iMALL. “A key part of our e-commerce strategy is to work closely with leading ISPs and Web hosting firms to leverage their installed base of merchants. Agreements with industry leaders such as GEN, Verio (NASDAQ:VRIO), Cardservice International, and animalhouse.com validate both our strategy of providing electronic commerce services to small and medium sized business and the market’s demand for our robust, easy-to-implement transactional solutions.”
“Our merchants are demanding a simple method of commerce-enabling their Web sites,” said Thomas Heimann, chairman and chief executive officer of GEN. After thoroughly surveying e-commerce solutions from a variety of sources, we concluded that iMALL’s Bolt-on e-commerce is the best toolset available; it is very easy to use, yet powerful enough to securely manage an online storefront with tens of thousands of products. We expect that at least 10,000 new merchants will subscribe to iMALL’s e-commerce services within the next year.”
Within the next month, GEN will launch its online mall, powered by iMALL, which will enable GEN’s merchants to offer their goods and services to a large audience of Internet visitors. The mall will include a number of features designed to enhance visitors’ shopping experience including product- and store-level searching, a mall-wide shopping cart, virtual pavilions for special product categories and product ads with direct-ordering capabilities.
iMALL is an electronic commerce enabler of small- and medium-sized businesses allowing them to cost-effectively engage in electronic commerce through the use of iMALL’s proprietary e-commerce tools and services. iMALL offers its electronic commerce services directly to merchants, as well as through partnerships with leading ISPs, Web hosting firms, and financial service companies with an Internet focus. The Company also operates the largest shopping mall on the Internet, located at , with more than 1,600 hosted storefronts, and millions of visitors monthly.
Founded in April of 1995 and with headquarters in St. Petersburg, Fla., GEN has quickly become one of the world’s largest providers of Internet Presence Solutions, hosting over 35,000 domains for organizations in over 60 countries. GEN offers a solid basis for any business to get started with Internet and electronic commerce — from hosting a businesses web presence to sophisticated database applications to secure electronic payment solutions. GEN’s home page is located at .