The four major payment card brands spent $143 million during the second quarter in ad expenses according to figures released yesterday by NY-based Competitive Media Research. While overall ad spending grew less than 6% compared to second quarter 1997, American Express boosted its second quarter spending by 40% offsetting Discover’s 60% reduction in ad spending.
Brand 2Q-1998 2Q-1997
VISA $49.3 million $46.9 million
AmEx $46.1 million $32.8 million
MasterCard $37.3 million $29.4 million
Discover $10.3 million $26.3 million
Total $143 million $135.4 million
Source: Competitive Media Research