American Express Company and Alamo Rent A Car Monday announced a new campaign to benefit the National Association for African American Heritage Preservation (NAAAHP), a national service organization dedicated to the identification, protection and promotion of the history and heritage of African Americans throughout the United States and other countries. Each time an American Express Card is used to rent an Alamo vehicle from November 1, 1998 through January 31, 1999, American Express and Alamo will donate ten cents from every transaction to NAAAHP, up to $50,000.* This campaign will allow Cardmembers to help protect and promote African American contributions to American history and culture. American Express has also given NAAAHP a grant to research and develop a guidebook to African American heritage sites across the country which will be available next year.
“American Express is proud to partner with Alamo and NAAAHP in this new campaign,” said Glenda McNeal, vice president, Strategic Relationships Group, American Express. “Through this marketing promotion and our grant, we hope to help raise public awareness of cultural heritage sites as well as the significant contributions African Americans have made to this nation.”
“Alamo is extremely pleased to join forces with NAAAHP and American Express,” said Karen Beard, senior vice president of sales and marketing for Alamo Rent A Car. “This campaign not only helps supply the necessary funds to NAAAHP for African American heritage preservation, but also assists in building a much needed awareness about African American history and heritage.”
“The collaborative effort between American Express and Alamo enables us to broaden our reach by offering services to a wider audience,” said Claudia Polley, president and founder, NAAAHP. “And the grant from American Express especially ensures that the work we do will be of the quality we all expect and deserve.” Through philanthropic activities worldwide, American Express seeks to be a good citizen in the communities in which the Company does business and where American Express employees live and work. American Express is the founding sponsor of World Monuments Watch, a program created by the World Monuments Fund in New York City, which identifies imperiled historic sites around the world through its List of 100 Most Endangered Sites and seeks funding for their rescue. The Company also recently sponsored Africa Fete ’99, a world music tour created by Island Records in collaboration with the Kennedy Center’s African Odyssey Program which celebrates diverse African cultures.
American Express Company is a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking and has been a strong supporter of the arts since the establishment of its foundation in 1954. For more information, visit the Company’s Web site at .
Alamo currently serves more than 15 million travelers a year through 102 locations in the United States and Canada, and more than 250 international locations in the United Kingdom, Switzerland, The Republic of Ireland, Mexico, The Netherlands, Germany, Greece, Portugal, Malta, Slovak Republic, Belgium and The Czech Republic. For more information, visit Alamo’s Web site at . Though only three years old, the National Association for African American Heritage Preservation, Inc. has established itself as the leader in the African American heritage preservation movement. Born of the good efforts initiated some six years ago by the National Trust for Historic Preservation to include the built history of all Americans, NAAAHP is one the Trust’s grateful offspring.
For more information about NAAAHP, call (888) 358-8388 or visit the organization’s Web site at .
* American Express and Alamo will donate up to $50,000 to NAAAHP based on ten cents per American Express Card purchase and other transactions and contributions, between 1l/l/98 and 1/31/99. This donation is not tax deductible for Cardmembers.Details