‘This holiday season, Visa U.S.A. and online retailer eToys.com, the Internet’s top toy store, are making it more convenient than ever for consumers to bring joy to needy children through an innovative online toy donation program. With a simple click of a mouse, consumers can contribute a toy to the Marine Corps Toys for Tots program online — the first time in the non-profit organization’s 51-year history when donations have been made over the Internet.
From Nov. 1 through Dec. 21, online shoppers can donate to Toys for Tots by logging on to eToys () and choosing from a range of popular toys, such as Princess Barbie, Classic Barney, Sing and Snore Ernie and a host of others. Toys for Tots and the Marines will deliver the gifts to underprivileged children nationwide as part of its traditional holiday collection campaign.
eToys is making toys donated online with a Visa card available at 50 percent off the regular retail price.
“With more and more people going to the Internet than ever before, we want to make it simple for them to give to a wonderful cause,” said Joe Vause, vice president of electronic commerce for Visa U.S.A. “The holiday season is a very busy time for everyone, making it difficult to take time out to help others. With just a few key strokes and the click of a mouse, this virtual program will reach many children in need this year.”
“Every year we hear from hundreds of people who plan to donate to the Toys for Tots program, but run out of time,” said retired Lieutenant General Matthew T. Cooper, president of the Marine Toys for Tots Foundation. “Together with Visa and eToys, we are giving people everywhere a new, convenient and fun way to participate in the Toys for Tots program by making donations online from the comfort of their homes.”
“With more and more first-time shoppers taking to the Internet, we have developed a very easy-to-use and fast online-donation process,” said Toby Lenk, chief executive officer of eToys. “In just a few minutes time, people can do something very important and memorable for underprivileged children this holiday season.”
The leading online toy merchant and the preferred payment brand on the Internet are teaming up in several other ways this holiday season. eToys is the first online merchant to be featured in Visa’s “It’s Everywhere You Want to Be” advertising campaign. The Visa advertisement with eToys, which launched Nov. 1, illustrates the ease of online shopping and Visa’s leading role as the link for merchants and consumers in the burgeoning e-commerce marketplace. In December, eToys will also be featured as the online merchant of the month throughout Visa’s online shopping pages, located at [http://www.visa.com/onlineshopping.]
About Toys for Tots
For the past 50 years, Toys for Tots has been the U.S. Marine Corps’ premier community action program and one of the nation’s flagship holiday charitable causes. Toys for Tots has donated more than 232 million toys to 116 million needy children since 1947.
Based in Santa Monica, Calif., eToys is the Internet’s largest store for children’s products, carrying more than 8,000 items at prices that meet or beat those of traditional land-based retailers. eToys is the only toy retailer to provide a comprehensive selection of both nationally advertised and specialty toy brands. eToys also carries a wide range of children’s videos, video games, music and software titles. The company’s Web site launched in October, 1997.
As the World’s Best Way to Pay, Visa is the leading payment brand and the largest consumer payment system worldwide with more volume than all other major payment cards combined. Visa plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa has more than 70 smart card programs in 33 countries and on the Internet, with 23 million Visa chip cards, including over 8 million Visa Cash cards. Visa is pioneering SET Secure Electronic Transaction(TM) programs to enable and advance Internet commerce. There are more than 620 million Visa-branded cards, which generate over US$1.2 trillion in annual volume. Visa is accepted at more than 15 million worldwide locations, including at over 450,000 ATMs in the Visa Global ATM Network. Visa’s Internet address is [http://www.visa.com.]