Interactive Telesis, a leader in interactive shareholder communication, this week announced that Southern New England Bell of Stamford, Conn., nationally represented by Communications Design Group Inc., has signed an agreement with ITI’s MarketREACH division to utilize ITI’s groundbreaking automated TeleSurvey system.
TeleSurvey is the newest application designed to deliver a new level of value to Southern New England Bell and its clients for pre-paid phone cards.
Savvy telecommunications companies and their clients are realizing that utilizing pre-paid phone cards as gifts in their promotions are a great tool for advertising and creating goodwill.
The initial terms of the agreement call for ITI to incorporate its unique TeleSurvey system application at the beginning of each Pre-Paid Phone Card activation process. The effect of the TeleSurvey will be far reaching as it turns the prohibitive costs and time of the old-style market survey into low cost, real-time, live information data in the very instant a customer keys in their answers from any phone.
This 5-7 question survey allows any client company of Southern New England Bell to generate valuable sales and marketing data conveniently and at a fraction of the cost and time of traditional mailed questionnaires. The information gleaned from callers activating their phone cards will generate immediate and cost effective customer preference information.
Communications Design Group Inc. (CDG) are the national representatives for Southern New England Bell’s phone card program, with a client base including Coca-Cola, McDonalds, IBM, The White House, General Motors, Ford Motor Co., Hewlett Packard, Johnson & Johnson and many other major clients. CDG’s national sales manager, Mark McGill, said, “ITI’s TeleSurvey gives us the opportunity to go back to our current client base and offer them enhanced services.”
CDG has indicated to Interactive Telesis that the demand for ITI’s TeleSurvey has been immediate. The first 2 major clients to express interest in utilizing the service are one of the fastest growing fast food providers in the nation and a Fortune 100 film processing company.
Interactive Telesis is in advanced discussions to provide similar value added services to a number of America’s leading providers of pre-paid phone cards. These companies are expected to join ITI’s growing MarketREACH TeleSurvey client base, which already includes GTE and Ameritech.
Interactive Telesis continues to redefine Interactive Voice Response (IVR) technology by designing and supporting communication solutions for North America’s largest, most progressive companies. Clients include AT&T, GTE Card Services, Ameritech, Yahoo and Nike.Details