In a week replete with announcements of new hires, BannerDirect added three new positions to its rolls. After a watershed year, the direct marketing firm announced today that it has created the three new positions in order to satisfy the increasing demands of its growing business. “Banner Direct has surpassed its expected goals in such a manner as to demand the introduction of these new positions,” said Christine Fontana, president.
The new positions are strategically located across the country and include creative director for the production division in Wilmington, NC andearlier this week BannerDirect named Kinga Baransky to fill this post; Richard Mcintosh has been placed to conduct accont management, and will be operating out of the marketing firm’s headquarters in New York, NY; and working from the sales and marketing base in Milwaukee, WI, Rosalyn Piecka has been named strategis development manager.
“It became evident during the course of the past year that BannerDirect was expanding beyond its previous limitations and stretching its boundaries,” said Ms. Fontana. “This staff development will not only ease our collective workload but will galvanize the business further in ways we can’t even begin to imagine!”
As an agency devoted primarily to direct response marketing for financial, entertainment, oil, and retail companies, BannerDirect, Inc. was founded in 1990. The company is a full-service direct marketing agency, developing response marketing via direct mail, with a concentration on the credit card industry — from acquisition, to product fulfillment, to incentives for activation and usage. Its specialty is in bringing co-branded and affinity cards to the public, and in developing both business-to-consumer and business-to-business marketing lans. As today’s announcement attests, BannerDirect is ever expanding, not only of a client base in different industries and exciting catagories, but its employee-base as well. The company is geographically positioned to meet the needs of its clients with corporate headquarters in New York City, production management headquarters in Wilmington (NC), and account management offices in Milwaukee (WI), New York City, and Carson City (NV).Details