NextCard the First True Internet Visa, and United Media (), the licensing and syndication company, Friday announced a joint Internet marketing agreement to offer co-branded products and card services for DILBERT, the popular icon of American corporate culture. Under the terms of the agreement, NextCard and United Media will collaborate to create the DILBERT Visa card for Internet fans of Scott Adams’ comic strip.
“We are very happy to announce this partnership with NextCard,” stated Michael Zimbalist, general manager, OnLine Services, United Media. “The innovative online features of the DILBERT Visa credit card make it ideal for marketing on the web. We know DILBERT fans will sign up online and add the DILBERT Visa credit card to their wallet.”
“The DILBERT fans are tech-savvy and have a tremendously strong affinity with the characters,” said Richard Goebel, director of business development at NextCard. “With DILBERT’s active online following, we have a unique opportunity to create an innovative and distinctive product, and have some fun along the way.”
NextCard, Inc., creator of the First True Internet Visa, is considered the industry’s leading issuer of consumer credit on the Internet. Since its launch in December 1997, over 2 million people have applied for the NextCard Internet Visa, making it one of the premier online credit cards. NextCard continues to innovate with its Double Rewards program, GoShopping! tools, original PictureCard design, digital wallet and online customer service. ( )
About United Media
United Media (UM) is a fully-integrated, worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content through its two syndicates: United Feature Syndicate (UFS) and Newspaper Enterprise Association (NEA), and licensing: United Media Licensing (UML). UM licenses and/or syndicates a variety of properties including PEANUTS(TM) (), DILBERT(TM) (), Nancy and Sluggo, MIFFY, Wallace & Gromit, Raggedy Ann and Andy, Fido Dido and The State Hermitage. United Media () is an E.W. Scripps Company.Details