Launchpad Technologies Inc., developer of the leading shopping utility, eWallet, yesterday announced the integration of the ECML standard into their product offering. ECML, or electronic commerce modeling language, is a proposed standard for electronic wallets announced last week, endorsed by industry players such as Visa, Microsoft, Sun Microsystems, America Online Inc., and others (www.ecml.org). By adding support for merchants who implement ECML eWallet maintains its leadership in providing consumers nearly universal support for their favorite online merchants.
eWallet is designed to simplify the online shopping experience. “By enabling ECML, we provide online merchants with tremendous flexibility to choose any standard they like,” said Larry Gross, CEO of Launchpad Technologies. ” eWallet is very unique in its offering because it is able to support merchants who choose to implement ECML as well as those who do not.”
Launchpad Technologies is an idealab! company founded in 1998. The company recently acquired PointCast Incorporated, a current provider of news and information services throughout the world. The combined company has over one million users and will be offering an integrated product combining e-commerce desktop tools with rich information delivery services. eWallet was launched in 1998 and currently supports over 400 online merchants, making it the most widely accepted electronic wallet available today.Details