Art.com, the leading consumer brand of Getty Images, Inc., announced Tuesday an agreement with Visa U.S.A. which designates Visa the “Preferred Card” on the Art.com site, and will allow Art.com to develop marketing promotions that will be offered exclusively to Visa cardholders.
Under the terms of this agreement, Art.com will be included in Visa’s Value-Added Offers to millions of its cardholders, and promoted through statement inserts, direct mail, sweepstakes, e-mails and online mentions. These co-branding opportunities include Visa’s Back to School and Holidays promotions featuring Art.com — expected to generate one million impressions via Art.com’s website. Art.com is included in the Visa Rewards online program via jump page advertising on [http://www.visa.com] and hot links to financial member web sites and two exciting sweepstakes featuring Visa as a primary means for entry. Additionally, Art.com provides Visa’s cardholders exclusive offers when shopping at [http://www.art.com].
“Art.com is proud to name Visa as its preferred card. Our goal is to create the most satisfying and enjoyable consumer experience possible on our site, and Visa shares our commitment to excellent customer service,” said Bill Lederer, CEO of Art.com. “With their international reach and focus on using technology to enhance customer convenience, safety and flexibility, they are a natural partner for us in the e-commerce arena.”
During the important holiday season, Art.com hopes to generate an estimated one billion impressions through co-branded online advertising. The partnership allows Art.com, the leading destination for art and art- related products on the web, to extend its marketing programs to include Visa’s extensive customer base. According to Visa, online purchases represent one of their fastest growing market segments.
“Online purchasing has become a regular part of our customers’ shopping habits, and Visa is very pleased to be working with a leading e-commerce brand such as Art.com,” said Jim Degrocici, SVP, E-commerce, Visa U.S.A. “Partnering Visa with Art.com creates a wonderful opportunity to provide products of high quality and value to Visa’s cardholders.”
As the “World’s Best Way to Pay,” Visa is the leading payment brand and the largest consumer payment system worldwide with more volume than all other major payment cards combined. Visa plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa has more than 70 smart card programs in 33 countries and on the Internet, with 23 million Visa chip cards, including over 8 million Visa Cash cards. Visa is pioneering SET Secure Electronic Transaction(TM) programs to enable and advance Internet commerce. There are more than 630 million Visa-branded cards, which generate over US $1.3 trillion in annual volume. Visa is accepted at more than 15 million worldwide locations, including at over 450,000 ATMs in the Visa Global ATM Network. Visa’s Internet address is [http://www.visa.com].
Art.com(SM) ([http://www.art.com]), the consumer brand of Getty Images, Inc., is an inviting and engaging e-commerce destination that makes buying art accessible, personal and fun by offering valuable information consumers need to learn about and purchase art. The site is an enriching and convenient source for art, offering many of the world’s great prints in one place. Art.com’s expansive galleries feature master works by world-famous artists, as well as original pop culture artists. In addition to everyday discounts, personalized product choices and a 100 percent satisfaction guarantee, Art.com offers three distinguishing features — framing visualization software, seasonal and featured galleries, and the ArtClique(SM) Saver’s Club. Art.com is the recipient of the respected Pinnacle Award for Overall Excellence and the eMarketer Web recognition Award. Art.com is the consumer brand of Getty Images, Inc. (Nasdaq: GETY), the leading, global provider of visual content. More information about Getty Images and its visual content brands can be found on the company’s Web site at .