Liberty Card Services, already recognized as one of the credit union movement’s leading card providers, has sold its 3-millionth card. Only seven months ago, the company celebrated its 2-millionth card sold.
First Education Federal Credit Union, Cheyenne, Wyo., placed the milestone order for design and manufacturing of a new Visa(R) credit card. “We’d been talking about designing a new credit card for four years,” said Kathy Boheler, Vice President, First Education FCU. “Liberty Card Services made it happen. They did a terrific job recognizing our needs and goals and representing them in the design of our new card. Visa(R) even complimented us on the design. Now that’s a real testimony.”
The card depicts a sculpture located outside the Laramie County Public Library called “Story Books.”
“It was very important for us to make a connection with our members,” said Boheler. “We knew our education-based membership would appreciate the image of the ‘Story Books’ sculpture. It certainly represents the goal of our wonderful members: to educate the children of Laramie County.”
As part of a new partnership project with Liberty Direct Marketing, Liberty Card Services is also providing First Education FCU with a comprehensive point-of-sale marketing package called Direct Visual for Cards. This new product will help First Education FCU promote its new card through personalized posters, flyers, and teller mats. Direct Visual for Cards is now available to all Liberty credit union customers.
Since 1995, Liberty Card Services has provided a full range of award winning ATM, credit and debit card design, manufacturing and personalization services. “We’re delighted to create the opportunity in which the First Education member will see their reflection, their community, their credit union in their credit card,” said John Mattes, president of Liberty Card Services. “We are thrilled with the confidence placed in us by the hundreds of credit unions for whom we’ve provided manufacturing and personalizing services.”
Liberty Card Services is part of the growing Liberty family of credit union-focused companies. Recognized as the credit union movement’s leading provider of payment systems and marketing services, Liberty serves nearly 4,500 credit unions in all 50 states, Guam and Puerto Rico.
For more information, contact Rick Foy, Liberty public relations manager, at 800-607-2435, ext. 2436.Details