TheStreet.com, a leading Web-based provider of financial and investment news, Monday announced a multi-year marketing partnership with First USA, the world’s largest issuer of Visa credit cards. Under the terms of this agreement, TheStreet.com has the potential to recognize millions in revenue. The agreement names First USA as the exclusive marketer of credit card products on TheStreet.com site.
Over the term of the contract, First USA will promote its credit card products to TheStreet.com readers through a combination of direct marketing programs, while TheStreet.com will tap into First USA’s extensive cardholder base to target potential subscribers.
“TheStreet.com has been recognized as the leading online financial news organization, setting the standard for financial news and commentary,” said Kevin W. English, Chairman and Chief Executive Officer of TheStreet.com. “This e-commerce relationship with First USA, a leader in bank services, is evidence of our continued commitment to providing our readers with innovative options for managing their personal finances.”
First USA ( [http://www.firstusa.com] ), a subsidiary of BANK ONE CORPORATION, is the world’s largest issuer of Visa credit cards. First USA offers credit cards for customers and businesses under the First USA, First Card, and Bank One names and on behalf of more than 2,200 marketing partners. BANK ONE CORPORATION is the nation’s fifth-largest bank holding company with assets of more than $256 billion.
TheStreet.com, Inc. (Nasdaq: TSCM) is publisher of TheStreet.com, a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary. TheStreet.com ([http://www.TheStreet.com] ) was founded in 1996 and is based in New York City, with bureaus in San Francisco and London. TheStreet.com’s editorial team, with over 65 experienced financial journalists and two dozen outside contributors, publishes approximately 40 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has established strategic alliances with Yahoo!, America Online, The New York Times Co., Fox News Network L.L.C., Intuit, 3Com, E*TRADE, DLJdirect, and other leading companies.