1ClickCharge, the pioneering single-click micropayment service, Thursday announced its 1ClickIncentives Program, which enables merchant partners to generate new customer leads and drive traffic to their sites through co-marketing agreements sponsored by 1ClickCharge. This innovative program is designed to help 1ClickCharge’s network of partners grow their businesses and expand the market for premium content as 1ClickCharge gears up for its launch in the first quarter of 2000.
“1ClickIncentives is a great idea. WOWFactor provides premium content created by the hundreds of WOWFactor women business owners. Through this program, 1ClickCharge markets WOWFactor content to the audiences that will find it most useful,” said Lauren Diamond, VP of Business Development, Frontline Communications Corporation (developer of the WOWFactor site).
Web merchants who join the program simply allow 1ClickCharge to distribute some of their premium content for free to customers of other partner sites. In return, merchant sites will benefit from increased traffic and, most importantly, 1ClickCharge will help the merchant build a list of potential customers who opt-in for content.
“This is a win-win situation for merchants,” commented Heidi Goff, president and CEO of 1ClickCharge. “Any web site with content to offer can easily join this program and begin reaping the benefit of wider distribution through the 1ClickIncentives program. We plan to partner with web merchants looking for new customer channels and additional revenue streams from selling premium content using the 1ClickCharge payment service.”
1ClickCharge has currently teamed up with over 30 merchants as 1ClickIncentives and launch partners, including Hoovers, Zacks, Institutional Investor, MaMaMedia, Frontline Communications, BizWiz, MusicHall 2000, NetSonic, WorkingSolo and others.
Spearheading the program will be John Youle, VP of Business Development and Sales. Mr. Youle joined 1ClickCharge on October 4 from his position as Principal Consultant for PricewaterhouseCoopers Information, Communications and Entertainment management consulting practice. Previously, he was a law associate in Squire, Sanders & Dempsey’s Telecommunications group where he had an integral role in the practice’s global business development efforts. Youle has an MBA from Columbia Business School and a JD from Northwestern University School of Law.
“John’s expertise in developing business and sales channels makes him a tremendous addition to our talented executive team,” added Goff.
John joins start-up veterans, Brian Smiga, SVP Marketing and Business Development, formerly co-founder of software companies Actioneer.com and DaytoDay, and Scott Samios, VP Partner Development, previously with AirMedia.com and EarthWeb.
1ClickCharge’s Web Payment service makes credit cards perform like cash on the Internet. With its patented authentication technology, 1ClickCharge gives consumers the ability to easily purchase web content on a pay-per-use basis in small dollar amounts. Because 1ClickCharge is 100% outsourced, merchants will quickly realize profits without the technical hassles typically associated with setting up their own Internet payment service. 1ClickCharge’s mission is to lead the industry in single-click Internet payments under $20, a market space it calls Convenience e-Commerce(TM). The company is led by Heidi R. Goff, President and CEO, a 20-year senior management veteran of MasterCard, GlobalPay, ADP and IBM; and Brian Smiga, SVP of Marketing and Business Development, formerly co-founder of software companies Actioneer.com and DaytoDay. 1ClickCharge is a trademark of Cha Technologies Services, Inc., a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). Visit the company’s Web site at [www.1clickcharge.com].