CyberMark, the leading developer and supplier of smart card solutions for education, corporate, stadium, and government markets announces that it will team with FMC (Funding and Marketing Consultants) of Memphis to introduce a loyalty program that will combine both “brick and mortar” loyalty applications with web based services. CyberMark and FMC plan to target regional retailers who are interested in using both traditional and new Internet based loyalty and incentive programs.
“Combining both traditional and Internet based loyalty programs are key components for establishing a relationship between the cardholder and the community,” said Thomas K. Burke, Vice President of Marketing for CyberMark. He further stated, “The CyberMark SmartWorld(R) Plus offering will provide a strong value proposition for cardholders by offering loyalty incentives at both Internet sites and retail locations while also allowing cardholders access to their accounts on the web. We believe that teamed with local radio stations, non-profit organizations and the chambers of commerce, the combined program will provide a compelling offering for regional merchants.”
The SmartWorld(R) Plus offering will allow FMC to successfully implement the loyalty card concept in the Memphis area, which offers incentives to the cardholder and funds to local non-profit organizations with purchases in the community. FMC has formed a marketing partnership with BTR Enterprises, a leading incentive marketing company in the Mid-South, and will jointly market the SmartWorld(R) Plus offering to merchants and card issuers. Bob Daniels, President of FMC said “We believe that the SmartWorld(R) Plus card will allow merchants to realize a higher profit per customer by virtue of its unique incentive program.” Richard Carey, General Manager of BTR added “With this loyalty program the consumer will benefit by being able to collect their rebates from both Internet purchases and with local retail establishments while they shop.”
Founded in 1996, CyberMark is a leading electronic commerce company, specializing in the creation of smart card communities on the Internet and in closed environments. Cardholders conduct smart card based transactions using their cards at locations displaying the SmartWorld(R) logo. SmartWorld(R) is a registered trademark of CyberMark. CyberMark has shown tremendous growth and significant innovation as it continually fine-tunes its exceptional services for its customers. To learn more about CyberMark, visit [http://www.cybermark.com]