NextCard, Inc.,, creator of The First True Internet Visa, announced it has appointed industry veteran Steven Rubinow to the position of chief information officer.
Rubinow brings two decades of technology and information services experience from leading companies such as AdKnowledge, Fidelity Investments, Budget Rent a Car and the Quaker Oaks Company. In this new position at NextCard, Rubinow will be responsible for continuing to build NextCard’s industry leadership position through technology. He will drive all aspects of NextCard’s technology organization.
“This key appointment of Steve Rubinow to NextCard’s senior management team will help us evolve from the leading credit card provider over the Internet to our vision of defining the Internet transaction experience for the consumer,” said Jeremy Lent, chairman and CEO of NextCard. “Steve’s proven business and technology expertise, as well as his knowledge of the Internet and database marketing arena, will be a tremendous asset to our strategic development.”
Rubinow was most recently the CIO at Palo Alto-based AdKnowledge, a leading provider of web advertising management products for advertisers and their agencies, where he was responsible for operations, internal MIS, engineering for database-centric products and database marketing.
Prior to AdKnowledge, Rubinow served as vice president of corporate management information systems at Fidelity Investments in Boston, where he developed systems that combine the numerous sources of data from the investment industry and developed them into actionable recommendations for the management of the company.
Prior to Fidelity, Rubinow was vice president of market planning at Budget Rent a Car, where he managed worldwide marketing research and product development. Earlier, Rubinow served as director of decision support services at the Quaker Oats Company, where he was responsible for the development of analysis and systems to aid decision making in many areas of the company.
Rubinow has an M.S. in Computer Science from DePaul University and a Ph.D. in Chemistry from the University of Illinois, as well as a M.B.A. in Marketing and Finance from the University of Illinois.
NextCard, Inc. ([http://www.nextcard.com]), creator of The First True Internet Visa in 1997, is considered the industry’s leading issuer of consumer credit on the Internet. The Company has continued to innovate with its complete GoShopping!(SM) Web site, NextCard Concierge(SM), personalized PictureCard(SM) design and exceptional online customer service.
NextCard is consistently a top 10 online advertiser, operates a network of over 25,000 affiliates and has exclusive card relationships with leading brands including Amazon.com and DILBERT.
The Company publishes the NextCard eCommerce Index(SM), the premier source of online transaction activity and was named a “HOT 100 Company” by Upside magazine and one of “The Standard 100” most important and influential companies in the Internet economy by The Industry Standard magazine. NextCard was ranked the No. 1 credit card brand Internet consumers would consider for use according to ZDNet’s 1999 BrandIQ research study.