TransAct Technologies Inc., a leading producer of transaction-based printers for customers worldwide, announced it will be launching its next-generation POS printers at the Retail Systems 2000 Conference and Exposition in Chicago, on April 17, 2000.
TransAct’s new printer incorporates a unique Hewlett-Packard inkjet cartridge, specifically designed for the high-volume transaction based market. Development of this printer and cartridge began in early 1999, under and alliance formed with HP. The printer, which will be marketed under TransAct’s ITHACA brand name, combines Hewlett-Packard’s inkjet cartridge technology with TransAct’s printer expertise.
Bart Shuldman, President and Chief Executive Officer of TransAct, commented, “We are very excited to announce the upcoming launch our new POS inkjet printer, as we firmly believe that our new printer will revolutionize the manner in which printers are employed in the POS marketplace. We will be supporting the launch with an intensive advertising and marketing campaign, in line with our recently announced brand awareness and corporate identity campaign. This printer is yet another example of how TransAct has been transformed from a traditional printer manufacturer into a technology leader, and we are looking forward to demonstrate our newest innovative product solution to the world in April.”
The launch regarding the new POS inkjet printer will be first introduced through a “teaser” advertising campaign in select trade magazines beginning in March, followed by a formal introduction at the Retail Systems 2000 Conference and Exposition in Chicago on April 17, 2000. A full video product demonstration will be available in April on TransAct’s web site (www.transact-tech.com), highlighting the many features, functions and benefits of this new printer technology.
TransAct Technologies designs, develops, manufactures and markets transaction-based printers and related products under the ITHACA(R), MAGNETEC(R) and Transact.com brand names. The Company’s printers are used world-wide to provide receipts, tickets, coupons, register journals and other documents. The company focuses on five vertical markets: point-of-sale (POS), gaming and lottery, financial services, kiosk and Internet. TransAct sells its products directly to end users, original equipment manufacturers, value-added resellers and selected distributors. For further information, visit TransAct’s web site at http://www.TransAct-tech.com.Details