Discover Financial Services, a business unit of Morgan Stanley Dean Witter & Co., and Switchboard Incorporated, the popular Internet directory and local merchant network, today announced an expansion of their existing relationship that is focused on helping Discover/Novus Network merchants promote their businesses online.
Discovercard.com now features a custom-designed version of Switchboard’s acclaimed yellow pages directory highlighting Discover/Novus Network merchants participating in the Switchboard Local Merchant Program. Discover/Novus Network merchants participating in Switchboard’s Local Merchant Program will have access to a broad range of cost effective services to help them establish, manage and expand their online presence and reach qualified customers. Based on Switchboard’s “What’s Nearby?” guides, this custom designed version of Switchboard’s yellow pages directory features a series of guides that will make it easier for Discover Cardmembers to find Discover/Novus Network merchants.
Switchboard’s “What’s Nearby?” guides on Discovercard.com are designed to help consumers locate shopping and entertainment options and explore college life across the U.S. These provide Discover/Novus Network merchants an additional level of Internet exposure to help them connect with consumers who are ready to buy as they search for products and services in their local market or across the country.
The guides each have a different area of focus. The Campus Guide, which is tightly integrated with the Discovercard.com StudentCenter, lets any college student enter their campus address and quickly get access to local merchants in their area. The Entertainment Guide allows Discover Cardmembers to simply enter their home or work address, or the address of a travel destination, and then easily find a variety of entertainment oriented businesses that are nearby including restaurants, theatres, museums, golf courses, video rental stores and ice cream parlors. The Online Shopping Guide provides Cardmembers with a categorized index of online merchants to help with all of their shopping needs.
“We are extremely interested in providing easy-to-use online services for our Discover Cardmembers to encourage them to do business with our merchant network,” said Colleen Zambole, vice president, Electronic Commerce, Discover Financial Services, Inc. “This directory of businesses is the latest in a series of online initiatives to provide substantive benefits to our Cardmembers and merchants.”
“We are pleased to see our relationship with Discover Financial Services grow in new directions. The Discover directory and guides bring a new level of exposure to the Discover/Novus Network merchants in our local merchant network while simultaneously introducing a new audience of consumers to the power of Switchboard,” said Switchboard president, Dean Polnerow.
About Discover Financial Services
Discover Financial Services, a business unit of Morgan Stanley Dean Witter & Co., operates the Discover(R) Card brands with more than 48 million Cardmembers and the Discover/Novus Network. The Network is the largest independent credit card network in the United States with more than 3.5 million merchant and cash access locations.
About Switchboard Incorporated
Headquartered in Westboro, Mass., Switchboard Incorporated, is a leading Internet-based local merchant network interconnecting consumers, merchants and national advertisers. Its flagship website, CBS Switchboard.com ([www.switchboard.com]) offers a broad range of functions, content and services including yellow and white pages, E-mail and website directories, and interactive maps and driving directions. Viewed more than 50 million times each month, CBS Switchboard.com connects consumers searching for specific products and services with the merchants that provide them. Switchboard also provides local merchants with efficient, cost-effective services to help them establish, manage and expand their businesses online. Banyan Worldwide (NASDAQ: BNYN) and CBS Corporation (NYSE: CBS) own approximately 41% and 31% of the outstanding shares of Switchboard, respectively. Switchboard is a registered trademark of Switchboard Incorporated. “CBS” and the CBS “eye” device are registered trademarks of CBS Broadcasting Inc.