Official Payments Corporation announced Thursday the company has launched a concentrated national consumer advertising campaign that will run in the weeks prior to the April 17 tax day, marketing to consumers the company’s 1-888-2PAY-TAX credit card tax payment service.
The seven-week campaign, which is budgeted for up to $5 Million, will run in national newspapers and on network and local radio. The theme of the campaign centers on the convenience, cash management and credit card rewards attributes of the company’s 1-888-2-PAY-TAX(SM) service.
Official Payments has contracts with the United States Internal Revenue Service (IRS) to provide a service that enables taxpayers to pay their 1999 balance due payments, 1999 tax year extension and estimated tax payments for tax year 2000 by credit card. This is the first full-blown year of the credit card payment program. The IRS and Official Payments, Corp. tested a pilot version of the program last year. In addition to the IRS, Official Payments has similar contracts with the District of Columbia, and the states of California, Connecticut, Illinois, Minnesota, New Jersey and Oklahoma
“The IRS, our partners at the credit card companies and Official Payments are all conducting an integrated consumer marketing effort to build awareness of the e-file and 1-888-2-PAY-TAX(SM) program,” said Thomas R. Evans, Chairman and CEO of Official Payments Corporation. “We are being both strategic and tactical in our campaign by deploying our resources at the height of the tax-season. When you overlay Official Payments’ efforts with those of the IRS and the credit card companies, the combined targeting, frequency and reach represents a truly impressive awareness campaign,” Mr. Evans added.
During the seven-week campaign, Official Payments will run national ads in the Wall Street Journal and USA Today. The seven-week flight of radio spots will air on national radio networks, augmented by spot radio in major metropolitan areas in the states that accept credit card payment for state income taxes.
The IRS has included the 1-888-2-PAY-TAX(SM) credit card option in creative print executions and radio spots for its own e-file national advertising campaign and information on the 1-888-2-PAY-TAX(SM) was included in 140 million 1040 instructions provided by the IRS to taxpayers. Additionally the program is being supported by independent marketing efforts by American Express, MasterCard and Discover.
About Official Payments Corp.
Official Payments Corp. is a leading provider of electronic payment options to government entities. The Company enables consumers to pay government fees and taxes via the Internet or telephone, using their credit cards. The Company has partnered with the United States Internal Revenue Service, several state governments, including California, Connecticut, Illinois, New Jersey, Minnesota, Oklahoma, the District of Columbia and over 450 municipal and county entities, in which it collects property taxes, real estate taxes, traffic fines and other government fees by credit card over the Internet and the telephone. The Company does business in 23 states and is publicly listed on Nasdaq under the symbol OPAY. Official Payments Corp. is committed to making payments to the government go fast, smart and safe.Details