CyberMark, the leading developer and supplier of smart card solutions for closed campus markets announces plans to launch a major Internet based service for it’s rapidly growing smart card customer base. The web site, targeted at CyberMark’s 700,000 cardholders, will provide advanced services including the ability to add funds to stored- value chips from bank accounts, membership authentication, loyalty programs, surveys and voting, and downloading new smart card applications over the Internet. The site will bear the logo’s of institutions issuing the cards, and valid cardholders will enjoy free Internet access.
“Over the next twelve months CyberMark expects our smart card base to exceed well over two million subscribers,” said Jeff Staples, director of Internet marketing at CyberMark. “Smart card management tools are now capable of delivering card services over the Internet. CyberMark will be the first to offer such services while expanding the value proposition for cardholders and partner institutions.”
“Card management is an extremely valuable service to CyberMark’s large base of cardholders,” stated Donna Farmer, president and CEO of the Smart Card Forum. “As the smart card industry grows over the coming months, card management services will be a critical element in sustaining growth; satisfying both the consumers demand for new applications, and card issuer’s demands for increased service to their customers.”
Founded in 1996, CyberMark is a leading electronic commerce company, specializing in the creation of smart card communities on the Internet and in closed campus environments.Details