The Pathways Group, Inc. announced that Funtastic Traveling Shows, one of the nation’s largest carnival operators, will be the first to use version 2.0 of the company’s highly successful cash-free midway smart card system. The new system, which will be used during Funtastic’s Spring 2000 West Coast tour, is expected to touch the lives of more than a million visitors.
With Pathways’ cash-free midway system, customers choose the amount of money they want to store digitally on a secure smart card and can then quickly purchase whatever attractions or refreshments they want using terminals installed at each of the rides, games and concessions. In addition to the convenience this offers the carnival visitor, operators can sharply cut personnel requirements, eliminate potential fraud and reduce the time-consuming chore of reconciling tickets sold and cash received from a matter of hours to a matter of minutes.
Funtastic Traveling Shows opens its Spring 2000 West Coast Tour today in Longview, Washington, using Pathways new and improved version of a cash-free midway system. The system was upgraded based on results of a highly successful pilot program conducted by Pathways and Funtastic last year. The new version of the program’s software offers a more comprehensive reporting system and other enhancements that make the system even more convenient and efficient to use.
“Funtastic has witnessed first hand how quickly Pathways’ cash-free midway system can streamline the carnival business by saving time, money and resources that far outweigh the modest cost of installing our system,” said Monte Strohl, Pathways’ vice president of sales and marketing. “Thanks to Funtastic’s constructive comments on our pilot program, we were able to quickly add a variety of new features and functions tailored to their business. We are confident that the latest version of our system will allow us to improve upon already impressive levels of customer and operator satisfaction. We are extremely pleased to be working with Funtastic to bring the carnival industry into the digital age.”
Pathways’ smart card system also allows the carnival operator to use a special card to collect detail or summary transaction information from each terminal. This gives the operator the ability to accurately determine how much revenue was earned at each ride, game or concession booth during any selected time during the show. In the past, financial information took hours to accumulate. This same information, presented in greater detail than ever before, is now available in a matter of minutes, which represents tremendous savings for carnival owners.
With the launch of Pathways’ newest smart card system last October in San Francisco, Funtastic became the first carnival anywhere in the United States to introduce a cash-free midway using smart card technology. According to the latest rankings by Amusement Business, Funtastic is the seventh largest carnival operator in the United States, hosting nearly 2,000,000 attendees at two West Coast fairs in the winter quarter of 1999.
Based on the success of last year’s pilot program, Funtastic recently signed an agreement with Pathways to continue using the system during its Spring Tour and to purchase thousands of additional Pathways’ smart cards as well as other equipment and support services.
The Pathways Group, Inc., a world leader in smart card technology, provides clients with innovative, secure, individually tailored solutions for capturing and processing data and electronic transactions, with particular focus on Chip Card technology as it is applied to the Worldwide Web.
Founded in 1987, Pathways is today a leading developer of smart card applications offering clients custom software and hardware solutions for electronic banking, e-business, and transaction processing. Pathways’ proprietary back-office systems, coupled with their long-standing core competencies in electronic transaction processing, allow clients to efficiently capture and process data, and transfer funds via “ACH” protocol. This protocol is the De Facto standard for the Banking Industry, used for funds transfer in retail, medical and institutional environments.Details