Vicinity Corp., a leading provider of Internet-based marketing infrastructure services, will provide its Telephone Business Finder services to Bank of America to help direct customers to the bank’s more than 4,500 banking center and 14,000 ATM locations by simply picking up the telephone.
Vicinity’s Interactive Voice Response application will automatically provide Bank of America customers with the nearest Bank location — no additional dialing and no Internet access required. The service is expected to be available by late April 2000.
In addition to accessing the nearest location, Bank of America customers will be able to search for alternate locations by entering a zip code or phone number.
“Providing an easy way to locate the nearest Bank of America ATM or banking center is one step in our continuing effort to enhance our customers’ telephone experience with us,” said Colin Wong, vice president, Telephone Channel Strategies & Development, Bank of America.
“We are proud to be providing the largest bank in the United States with our Telephone Business Finder service,” said Emerick Woods, president and chief executive officer of Vicinity Corp. “Vicinity makes sure that all of our clients can reach their customers — ‘wired’ or not — with the most comprehensive marketing solutions.”
About Vicinity Corp.
Vicinity Corp. is a leading provider of Internet-based marketing infrastructure services for brand-name Global 2000 companies. The company’s clicks-and-mortar solutions, available in 14 countries and in 10 languages, enable its more than 300 clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service.
Vicinity’s customers include FedEx, Ford, GM, Hewlett-Packard, Hilton Hotels Corp., Marriott, McDonald’s, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded content and services — available via the Internet, cellular phones, WAP phones, wireless devices and landline telephones — includes Business Finder(SM), Telephone Business Finder(SM), Wireless Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MailMaker(SM), MapBlast!(R) Mapping Services, and Business Directory.
Publicly traded on Nasdaq under the symbol VCNT, Vicinity’s investors include CMGI (Nasdaq:CMGI). Vicinity’s strategic alliances include Inktomi (NASDAQ:INKT), Palm Computing (NASDAQ:PALM) and it is a member of the Phone.com (NASDAQ:PHCM) Alliance Program. Vicinity was established in 1995, is headquartered in Palo Alto, Calif., and has an office in Lebanon, NH. Vicinity(R) is a registered trademark of Vicinity Corp.Details