E.piphany announced that it has extended its reach in the financial services going live with WingspanBank.com and adding two financial services customers, Fleet and Scotiabank. These wins build on the successful deployments of E.piphany solutions within other leading financial institutions, including Wells Fargo, Charles Schwab, Citibank and Halifax Bank and American Express.
“We are proud to be an integral part of the customer efforts at so many leading financial services institutions, helping them to increase revenue and improve overall profitability and effectiveness,” said Roger Siboni, president and CEO of E.piphany. “With E.piphany, these companies can gain insight into customer needs and behavior to maximize cross-channel customer interactions and improve personalized offering to its entire customer base.”
WingspanBank.com, a division of First USA Bank, N.A., was founded in mid-1999 to solve the frustrations associated with personal banking. WingspanBank.com is more than an online bank, it’s a versatile one-stop resource where customers can manage almost every significant aspect of their financial life.
“E.piphany’s Web-based solutions are so easy-to-use that we were up and running quickly,” said Michael Cleary, president of WingspanBank.com. “We will gain a better understanding of our customers. In the competitive financial services business, creating customer loyalty is a primary focus. With E.piphany, we deliver a highly-personalized experience to our customers that is relevant, rewarding, and secure.”
“We chose the E.piphany E.4 integrated system to move Scotiabank to the next generation of customer segmentation. We will substantially improve our ability to define and then execute highly value-added marketing programs and campaigns throughout our international markets,” said Tim Hayward, senior vice president & chief administration officer. “E.piphany will enable our staff throughout the International Division to more fully understand and better manage customer relationships.”
Scotiabank, the most international of Canadian banks, provides a complete range of retail, commercial, corporate, investment and international banking services to customers around the globe. Through more than 1,700 branches and offices in more than 50 countries, the 42,000 employees deliver quality services that has made Scotiabank one of North America’s premier financial institutions.
Fleet Bank has selected E.piphany’s Real-Time Personalization Solution as part of an overall strategic effort in their credit card group to service customers in a more personalized way.
E.piphany is the provider of real-time analytical applications that create a single enterprise-wide view of the customer enabling insight and personalized action across all touch points. The E.piphany E.4(TM) system is designed to help companies establish, maintain and improve customer relationships for the new customer economy. The E.4 system is an integrated suite of software solutions that enable companies to profile and analyze individual customer characteristics and preferences and then leverage that information to drive marketing campaigns and individually tailored products and services.
E.piphany, E.4 and the E.piphany logo are trademarks of E.piphany, Inc.Details