Smart marketing software leader Welcome Real-time and secured smart card provider Bull Smart Cards & Terminals announced they have joined forces to accelerate EMV (Europay – MasterCard – VISA) migration. By integrating Welcome Real-time’s XLS(TM) software with Bull’s SmartEMV payment card family, the companies provide banks and retailers with a complete smart marketing solution based on today’s smart payment devices.
“EMV migration by banks, retailers and telcos will be accelerated,” said Jean-Yves Grall, Welcome Real-time’s COO. “Welcome Real-time’s smart marketing software allows merchants to boost their business through personalized loyalty and electronic couponing programs. This helps banks because it strengthens the business case for merchant acceptance of smart EMV devices.”
“The SmartEMV range is a ready-to-use multi-functional card designed to host several payment applications while offering an optimum flexibility in risk management. By definition multi-application, SmartEMV can house additional services, such as home banking application through authentication processes, loyalty, health file, administrative data. SmartEMV is based on a complete file system architecture and enables secure update of any kind of data, even after card delivery,” said Philippe David, marketing and sales development director for the banking sector, Bull Smart Cards & Terminals.
Welcome Real-time supplies the underlying software that makes chip cards really smart and allows chip payment devices to deliver targeted coupons and incentives.
XLS(TM) offers card issuers a new opportunity for differentiation through the ability to leverage emerging chip based payment instruments – smart cards and smart card equipped consumer devices like mobile phones – for instant delivery of behavior driven coupons and incentives.
By automatically storing the customer’s purchase history within the payment instrument itself, the company’s patented technology uniquely provides merchants the ability to use a simple, inexpensive payment terminal to deliver targeted coupons, messages and incentives directly at the point of sale, at very low cost. Transactions are very fast, since they require no connection to a central data base. Merchants do not have to issue their own loyalty cards as their frequent buyer promotions run on general purpose bank cards or mobile phones. In addition, the software allows increased security over traditional paper incentives like coupons and frequent buyer cards punched or stamped at each visit.
As the leader in secure smart cards, Bull has included in the SmartEMV range its Bull’s unique know-how in security. In addition to the internal data protection mechanisms ensuring the inviolability of the secrets stored in the card, a set of systems provides flawless security, fully configurable PIN management, active anti-withdrawal systems, use of the triple-DES algorithm, external authentication, validation of writing in memory, access to parameter files, secure messaging and generation of cryptograms in compliance with EMV specifications.
About Welcome Real-time
Welcome Real-time is a leading supplier of software and marketing strategies that boost the use of smart payment devices. The company’s software leverages emerging chip based payment instruments – smart cards and smart card equipped consumer devices like mobile phones – for instant delivery of behavior driven coupons and incentives.
Welcome Real-time is headquartered in Aix-en-Provence, France. Management includes smart card marketing pioneers who have been running electronic cash programs since 1987 and smart card based electronic couponing applications as early as 1993. The company has delivered its software on close to 4 million smart loyalty cards used by specialty retailers, airlines, movie theaters, quick service restaurants and supermarkets. Welcome Real-time has been granted several patents covering smart card based electronic couponing and electronic punch cards.
The company’s core product is XLS(TM) (eXtended Loyalty System(TM)), a multi-platform promotional marketing system for smart cards, merchant payment terminals, web sites and mobile phones. The software uses the customer’s smart payment instrument to seamlessly move incentives between the offline, online and mobile worlds.
Welcome Real-time is a charter member of VISA USA’s workgroup integrating loyalty and payment onto one card and a member of the MULTOS supplier network. Welcome Real-time also supports Microsoft’s Smart Cards for Windows.
For more information, visit the company’s website at [www.welcome-rt.com]
About Bull Smart Cards
Since 1998, under the direction of fourty year-old CEO David Levy, Bull Smart Cards has been focusing its strategy on the development and marketing of software for microprocessor cards, more popularly known as smart cards(1), integrating a high level of security.
The history of Bull Smart Cards goes back to 1977, the year in which the company filed its first patent. Since then, Bull has been the undisputed leader in smart card technology. Today, 20% of all microprocessor cards in circulation worldwide operate with software developed by Bull. Bull is the world leader in the field of software for bank cards, and has a 30% share of the world electronic purse market. In 1999, the company ventured into the GSM market and is now at the leading edge in the development of UMTS, the third generation of SIM cards. It is also promoting the world’s first “Internet” smart card.
With its ongoing technological development, supported by an aggressive marketing and sales policy, Bull Smart Cards wishes to maintain, each year, a 20% share of the world market in software for microprocessor cards.
(1) There are in fact two types of smart card: microprocessor cards, which have nothing less than an embedded microcomputer; and memory cards (e.g. the telephone card) which are used simply to store data. The microprocessor card was invented in 1977 by Michel Ugon, a researcher at Bull, who produced the first working model two years later.
More information on these activities can be found on the World Wide Web at: [http://www.cp8.bull.net], on Groupe Bull at: [http://www.bull.com]