American Express and Tiger Woods pair up in a new television advertisement that launched this week on the NBA Finals.
The commercial shows Woods playing the toughest course in the world – the streets of Manhattan. The ad, shot on location in New York in late April, shows Woods wallop a golf ball from Park Avenue to Central Park to Wall Street and finally to the Brooklyn Bridge where he putts it into a traditional diner- style blue coffee cup as if he played this fictional Manhattan ‘golf course’ on a regular basis.
“Tiger is admired for his ability to do extraordinary things, on the golf course and off. He inspires all of us to create our own success,” said John Hayes, executive vice president of Global Advertising for American Express. “The ad reinforces the aspirations of our Cardmembers who dream big, take on challenges and get the job done no matter how big the task.”
The 60-second television commercial aired Wednesday, June 7 during the NBA finals.
Like the previous ads that are part of the “Moments of Truth” campaign, this Woods ad was directed by Joe Pytka and created by Ogilvy & Mather.
American Express’ relationship with Woods began in May 1997 when he was signed as a global spokesperson for the company. His first commercials were for American Express Financial Advisors, one of which included his father. His work with American Express includes print advertising and appearances for American Express at the World Golf Championship events.
American Express Company is a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international and online banking. For more information on American Express, visit the website at http://www.americanexpress.com.