AspireCard.com, Inc., the online marketer of the Aspire VISA credit card, announced it has re-launched its highly successful interactive web site, [www.aspirecard.com]. While consumers can continue to enjoy the benefits of applying for an Aspire Visa online and receiving an answer within seconds, enhancements to the web site include the addition of an affiliate marketing program as well as an entirely different look that features the new Aspire logo.
! ‘As the number of customers acquired online and those requiring account access and service on-line continues to increase, we find it necessary to continuously update and enhance the site consistent with our customers’ expectations,’ said Richard House, president of AspireCard.com, Inc. and chief marketing and credit officer of its parent, CompuCredit Corporation (NASDAQ: CCRT). ‘Simultaneously, we have been working with our creative partners to reposition the Aspire brand, resulting in a re-designed Aspire logo. While the original logo has served us well, we feel that the new logo has greater appeal to our consumer audience Â creditworthy individuals who may be overlooked by other credit providers Â both online and offline.’
The new logo art is the work of Atlanta-based advertising agency Black Sheep, the cultural marketing and advertising division of WestWayne, Inc., an integrated marketing agency with offices in Atlanta, Tampa and Miami. According to House ‘the logo design is the result of several months of consumer testing and focus group assessment and represents the key values held by Aspire Visa customers Â opportunity, empowerment and customer satisfaction.’ House also noted that the new card logo would be incorporated in all consumer marketing materials across all channels utilized by AspireCard.com, Inc. and its parent, CompuCredit Corporation.
iXL Enterprises Inc. ([www.ixl.com]), an Atlanta-based Internet development firm, provided expertise in creative design and systems engineering to design, develop and deploy the new aspirecard.com web site. Mr. House said that the company will continue to add features to [www.aspirecard.com]. Some that are expected to come online later in the year include customer utilization features such as bill presentment and payment and account maintenance for all Aspire Visa cardholders.
AspireCard.com, Inc. has selected LinkShare Corporation ([www.linkshare.com]) to manage its Internet affiliate marketing program. LinkShare created and launched the first affiliate network in 1996 which now includes tens of thousands of affiliate sites and more than 350 leading merchants. House noted, ‘Partnering with LinkShare to develop the AspireCard.com affiliate program allows us to expand our marketing efforts and service more customers.’
As of March 31, 2000, there were approximately 1.4 million Aspire Visa cardholders, and CompuCredit reports continued growth of approximately 100,000 new cardholders per month.
AspireCard.com, Inc., a wholly owned subsidiary of CompuCredit Corporation (Nasdaq: CCRT), promotes the AspireÂ® VisaÂ® credit card on the Internet at [www.aspirecard.com]. Consumers can apply online and receive a credit decision within seconds. CompuCredit Corporation is a credit card company that uses analytical techniques, including sophisticated computer models, to identify consumers who it believes are credit-worthy and are overlooked by more traditional consumer credit providers. CompuCredit markets unsecured Aspire(R) Visa(R) credit cards through direct mail, telemarketing and the Internet. CompuCredit also markets credit life insurance, card registration, buying club memberships and travel services to its cardholders. Aspire Visa cards are issued by Columbus Bank and Trust Company under an agreement with CompuCredit. CompuCredit completed its initial public offering in April of 1999 and was included in the Russell 2000Â® Index in July 1999 and the NASDAQ FIN-100 Index in May 2000. AspireCard.com, Inc. was launched in July of 1999.