With online retail sales projected to exceed $140 billion in the US alone during the next three years, already-high consumer, merchant and regulatory demand for tighter security on the Internet is expected to reach unprecedented levels. Squarely addressing this demand, the electronic payments industry is introducing countertop information appliances that combine the high security of credit/debit card payment terminals with revenue-enhancing applications and services at the point-of-sale. Therein lies an opportunity for consumers at the retail countertop, and quite possibly for Internet users at home as well.
“Unlike the Internet, which has a clear reputation for poor security, the electronic payment industry has a virtually unblemished record of over 20 years,” said Paul Whittle, senior vice president, Hypercom Corporation. “The emergence of Internet-enabled card payment information appliances for the first time allows merchants and consumers to access the Internet with the high security levels inherent in traditional card payment terminals and could well herald the migration of these security technologies to other consumer appliances used for payments.”
Dual-function card payment appliances such as Hypercom’s highly secure ePic (ePOS-infocommerce(TM)) ICE(TM) 6000 and ePic ICE 6500 devices, feature embedded software as well as an HTML/HTTP browser, hardware-based security, controlled access and more. The Hypercom(R) appliances come equipped with a variety of communication options, including ethernet TCP/IP, and can quickly interface with virtually any point-of-sale (POS) register system. Both appliances are compatible with Hypercom’s ePicPortz(TM) 1.0, a suite of security and gateway server software that enables browser equipped POS card payment devices to securely interface with the Internet and access a broad range of revenue-generating web based applications such as advertising and coupons, electronic receipt capture, check imaging and conversion, e-commerce, and direct consumer marketing.
“We can for the first time bring the benefits of the Internet to the vast majority of ‘brick and mortar’ merchants with security features that are far superior to the average PC. That spells new revenues for processors and merchants, value-added services for the consumer, and just possibly new levels of security for other consumer payment appliances,” Whittle said.
Hypercom Corporation (NYSE:HYC) is the global provider of end-to-end electronic payment solutions, including card payment systems, peripherals, network products, software and e-commerce payment solutions that add value at the point-of-sale for consumers, merchants and acquirers.
Headquartered in Phoenix, Arizona, Hypercom markets its products in more than 70 countries through a global network of affiliates and offices. European offices are located in the United Kingdom, Sweden, France, Germany, Hungary, Russia and South Africa. More information on Hypercom and its products can be found at [www.hypercom.com].
Hypercom is a registered trademark of Hypercom Corporation. ICE, ePOS-infocommerce and ePicPortz are trademarks of Hypercom Corporation. All other products or services mentioned in this document are trademarks, service marks, registered trademarks or registered service marks of their respective owners.