West Marine, Inc., the nation’s largest specialty retailer of boating supplies and services, has announced the launch of a new credit card program that offers its customers the option of deferring payments on qualifying purchases. In announcing the program, West Marine CEO John Edmondson said, “We believe that this program offers a tremendous benefit to many of our customers because it enables them to outfit their boat at the beginning of the season, without having to pay for everything all at once.” According to Edmondson, the West Marine program is unique in the boating supply industry and has proven to be extremely popular in pre-launch testing, especially with customers making major purchases.
“In conjunction with our West Advantage customer benefit program, our new credit card program affirms West Marine’s commitment to finding innovative ways to serve our customers better,” Edmondson said. The company recently announced that over 500,000 customers had joined the West Advantage program since it was launched in March of this year.
In addition to providing customers with a package of discounts on a variety of merchandise and services, the West Advantage program enables customers to earn $10 in credit on future purchases for every $250 they spend at the company’s 233 stores, through its mail-order catalogs or at its online store at [www.westmarine.com].
“For convenience, our customers will have the option of having their West Advantage program number printed right on their new credit card if they so choose,” said Edmondson. Customers can apply for the card or join the West Advantage program in person at any West Marine store or online at the company’s website.
West Marine is publicly owned and traded on the NASDAQ exchange under the symbol WMAR. The Company sells through 233 specialty retail stores, the Internet, catalogs, and a wholesale division, Port Supply. The Company’s on-line store, press releases and financial information are also available at [www.westmarine.com].