Shopforschool announced Monday that it has partnered with MBNA America Bank, N.A. to offer a Shopforschool branded credit card that allows cardholders to benefit the K-12 school of their choice. Every time consumers who carry the Shopforschool Platinum Plus MasterCard make a purchase with the card at any of the 18 million locations where MasterCard is accepted, a percentage of the purchase price will be given directly to the cardholder’s designated school. The Shopforschool Platinum Plus MasterCard will be available to consumers this fall.
The Shopforschool card will yield even greater returns for schools when consumers shop at Shopforschool preferred merchants, whether online or offline. Preferred merchants will rebate a stated percentage, generally one to 10 percent, of all sales made with the card, in addition to the amounts attributed to all purchases.
Shopforschool currently is in the process of enrolling preferred merchants, as well as working with individual schools to register them to benefit from the program. The Shopforschool program is attractive to leading merchants who cater to school-age families and desire to support the schools in their communities. Through the program, preferred merchants’ financial support of local schools is promoted by Shopforschool and rewarded by local parents and other school supporters.
“Our goal at Shopforschool is to create ways to help parents and communities support their schools with convenience and ease through shopping,” said Gary Blackford, chief executive officer, Shopforschool. “Our Web site, [http://www.shopforschool.com], is already doing that, with thousands of people registered to support more than 20,000 schools by shopping online. The Shopforschool MasterCard will give even more people another easy way to get dollars to schools. And, Shopforschool’s nationwide account managers work closely with their neighborhood schools to ensure that our programs succeed in meeting each school’s goal.”
“With Shopforschool’s comprehensive school support model, everyone benefits,” said Michelle Shepherd, Vice Chairwoman, MBNA. “Consumers are able to support schools by making purchases they would make anyway, schools benefit through additional revenue sources, and merchants benefit through targeted marketing initiatives and the opportunity to benefit schools at the local level.”
According to Dr. Richard J. Dewey, the principal of Eastview High School in Apple Valley, Minn., the Shopforschool card will be a useful tool for busy parents and community members who want to support their schools regularly and with ease. “Eastview already has seen success through Shopforschool’s online shopping program,” said Dr. Dewey. “The beauty of fundraising through Shopforschool is that supporters are buying things they already need and, in many cases, already buy elsewhere. I think it’s great that Shopforschool and their merchant partners have converted the everyday act of shopping into a consistent revenue stream for schools. We look forward to bringing the Shopforschool credit card on board this fall.”
MBNA Corporation, a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $76.3 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products. MBNA.com ( ) provides credit card, consumer loan, retail deposit, travel and shopping services.
Shopforschool is the easy way to support schools every time and everywhere you shop. Parents and community members can conveniently purchase a wide variety of brand name products and services online through Shopforschool’s Web site, , or at any of the 18 million locations where MasterCard is accepted with the Shopforschool Platinum Plus MasterCard. A percentage of each purchase made on the Shopforschool Web site or with the Shopforschool MasterCard directly benefits the K-12 school of the shopper’s choice. The Shopforschool MasterCard program, which will launch in fall 2000, allows supporters to generate dollars for their enrolled school. To date, Shopforschool’s online shopping program has more than 20,000 registered schools nationwide and new schools are being added daily. For more information, please visit . Shopforschool is headquartered in Minneapolis, Minn.