Beenz Launches Ad Campaign, creator of beenz, the web’s currency, announced it has appointed FCB Worldwide to launch the company’s first-ever global advertising campaign. Banks Hoggins O’Shea/FCB (BHO/FCB), in London, will be FCB Worldwide’s lead office on the account, setting the strategy for the campaign.

The account will focus on building awareness of the beenz brand and increase the rapidly growing number of beenz consumer accounts, which currently stands at more than three million worldwide.

FCB will handle’s worldwide creative and advertising strategy. The start of the new campaign is scheduled for late fall of 2000. Leading up to the launch, beenz and FCB will be working on a program of strategic alliances. To set the example for the viability of beenz as a currency, the agency will receive part of its fee from in the form of beenz.

Key to the global advertising campaign is maximizing the return on investment per advertising dollar spent by using the Internet as a key communications medium with consumers. An integral part of’s global advertising campaign will be to use “network effect technology,” sophisticated viral marketing techniques which will increase consumer acquisition rates and word of mouth.

Nicolas de Santis, senior vice president and chief marketing officer for, said: “Research has shown that traditional advertising by dot coms has failed because they have not been strategic. They have simply `thrown money’ at the media. has grown its consumer base to date by working with its participating merchants, and through public relations, guerrilla tactics and smart marketing. We are now embarking on the mission to make beenz the definitive global digital currency brand.”

“We have appointed FCB because they have demonstrated a commitment to show return on investment, as well as devising an innovative ad/media strategy that maximizes the potential of the Internet. Their work for us will not stop there. They will be facilitating and brokering new business relationships for”

A recent survey conducted by market research group Greenfield Online showed that Internet companies spending up to 70 percent of revenue on advertising might still not be creating brand awareness. The survey asked consumers to list five names that came to mind when thinking about e-commerce and the Internet. The results showed many Internet companies were not “top of mind,” or easily recognizable, despite large advertising budgets. The survey concluded that for companies on the Internet, the winning brands would be those that allocate their resources in the most effective ways.

Steve Hastings, managing partner for planning, BHO/FCB, said: “The ambition and energy of beenz to become the first global digital currency was a very powerful magnet for BHO/FCB. We are delighted to be working on what we believe is a great business and consumer proposition, and we have in fact decided as an agency to take part of our payment in beenz. We really foresee that beenz has the potential to become an icon brand of the new economy.”

Launched just 16 months ago, the universal nature of the web’s currency is reflected in its rapid expansion across the globe, with offices established in 10 countries. More than 25 million beenz transactions have taken place to date and beenz can be earned and/or spent at over 300 web sites around the world, including US-based, CD Now, and In addition,, and more than 100 web merchants are participating in the successful beenzBack Shopping program.

Consumers earn beenz by simply visiting, interacting with, or shopping at participating web sites, and they can then spend their beenz with participating traders on DVDs, sporting goods, vacations, books, downloadable music, clothing and thousands of other products and services. Consumers can also convert their beenz directly into cash stored on a “rewardzcard”, a beenz-branded MasterCard debit card that is accepted by 18 million merchants.

About, creator of beenz, the web’s currency(TM), is headquartered in New York with offices across North America, Europe and the Asia Pacific region. beenz is a powerful e-currency designed to attract and maintain the attention of consumers. beenz technology partners are Oracle Corporation (NASDAQ: ORCL), Sun Microsystems (NASDAQ: SUNW) and Exodus (NASDAQ: EXDS). For more information, please visit

About FCB Worldwide

BHO/FCB is one of the top 20 UK advertising agencies with annual billings of (pound)150 million, and part of the FCB global network with current worldwide billings of US$8.3 billion. FCB Worldwide is owned by True North Communications (NASDAQ: TNO).


ATM Digital Handshake

iLumin Corporation maker of Digital Handshake the technology necessary to accelerate the closure of business, financial, government and personal transactions announced the formation of a strategic alliance with ATM Corporation of America. As part of the alliance, ATM will provide settlement services to its lender base through the use of iLumin’s Digital Handshake product, which combines the automation of documents and data with the enforceability of digital signatures to accelerate day-to-day business closings.

Mark Reynolds, vice president of real estate strategic development, states, “ATM is a great partner for iLumin. ATM facilitates automated appraisal and closing services for the growing online lender base. ATM, a thought leader in real estate vendor management addresses the growing need for cost effectiveness and improved delivery within the Real Estate Support and Settlement Services Industry. We’re excited about our relationship with ATM. This will further our mission to accelerate the growth of automated enforceable online transactions.”

Digital Handshake supports the array of technological receipt and delivery methods used by ATM’s Vision Systems(TM) including XML, X.12 and PDF document delivery. “By linking its Vision Systems to Digital Handshake ATM is enabling development and implementation of a paperless real estate settlement service reducing overall time and costs for the entire value chain,” said Fran Azur, President and CEO of ATM Corporation of America. “The bottom line, home purchasers save time and money.”

About iLumin Corporation

A privately held company founded in 1996, iLumin Corporation is the first company to provide an open software system enabling organizations to deliver automated enforceable online transactions (automated EOLT). iLumin removes the hassle of doing business by merging automation with enforceability.

iLumin’s Digital Handshake Server is the first fully automated technology solution that enables people to securely and privately complete a legally binding online transaction from start to finish. Digital Handshake Server dramatically reduces the time, costs, inefficiencies and errors associated with today’s labor-intensive transaction process. Other industry firsts using iLumin’s technology include: first start to finish online home purchase, first deed of trust electronically recorded, first (and only) technology used to automate entire court filing system, first piece of legislation signed electronically by Utah’s Governor Leavitt. For more information, visit

About ATM Corporation

ATM provides a full range of title and settlement services throughout the United States. Additionally, ATM provides management consulting and technology services to lenders looking to develop vendor management subsidiaries.

The selection of ATM’s Vision Systems, over an ever-growing field of vendor management technology providers, once again affirms ATM’s position as the leader in vendor management consulting and development services.


JCPenney Makeover

The resurgence of store credit cards is picking up steam as JCPenney and GE Card Services unleash a major direct mail campaign this week for the newly overhauled JCPenney card. The re-designed bold red JCPenney card has been personalized with the first letter of the individual member’s last name, the first of its kind in the USA. The card is being re-launched to current members and is reaching out to targeted JCPenney shoppers with instant promotions for newly approved members. The new card is also introducing ‘insiderperks’ which offers cardmembers exclusive promotions such as a one day discount shopping pass and special offers throughout the year in different retail departments, through the JCPenney catalogs, at, and at Eckerd’s. In addition, the no-annual fee card will provide members with special financing options for big-ticket items, lower monthly payments, and expanded customer service for cardmembers on-line at in mid-Oct. The new card and features will be introduced to the public through a multi-million dollar marketing campaign, beginning in November.



Cubic Transportation Systems is introducing this week two additions to its ‘Nextfare Solution Suite’ smart card technologies. Cubic is the first company to implement a fully operational contactless smart card payment system for transit in the U.S. The ‘Nextfare Advanced Modular Gate’ allows “touchless” gate entry while giving transit authorities the option to utilize any ‘ISO 14443’-approved smart card type, allowing them to take advantage of marketplace competition, ultimately lowering costs. Cubic’s ‘Web Target’ allows cardholders to add value to their smart card from a personal or laptop computer. Nextfare is a suite of software, hardware and e-commerce contactless card solutions developed to help transit agencies around the world develop and integrate high-tech infrastructure for e-commerce based smart fare collection.


Australian MPEG ATMs

While millions of people around the world are watching the 2000 Olympics from Sydney, many Australians are watching their automated teller machines, thanks to the introduction of 200 new Diebold, Incorporated terminals with full-motion (MPEG) video. This is the first major network use of MPEG ATMs in Australia and the most extensive use of the new information medium across the Asia- Pacific region.

Diebold, the leading manufacturer of ATMs in Australia and a global leader in self-service, is supplying its advanced function cash dispensers, which can present advertising and marketing messages to consumers via large, 15-inch color monitors while they receive cash or other items of value. These terminals, located in convenience stores and service stations, will also have the potential to be Web-enabled using Diebold’s OPTinet (TM) Internet software solution.

The contract is the result of a strategic alliance between the National Australia Bank, which will supply the switching and connection services; AAP Communication Services, which owns and operates the ATMs; Diebold, which will supply the terminals and maintenance; and a national service station/convenience store operator.

AAP Communication Services, which awarded the contract to Diebold, won the National Australia Bank contract against traditional suppliers.

Craig McNaughton, National Australia Bank’s ATM channel manager, said the purchase is a significant step in the bank’s expansion program.

“We are continually increasing the range of functions and service quality available to the customer through our ATM network, and the new technology in these ATMs opens up a new era of ATM communication.”

According to Thomas W. Swidarski, Diebold’s vice president of global marketing, ATM screens with movie-quality resolution can be used to advertise the bank’s products and services, as well as third party advertisements, creating the potential for a new source of revenue for the financial institution.

Diebold, Incorporated is a global leader in providing integrated self- service delivery systems and services. Founded in 1859, the company employs more than 11,000 associates with representation in more than 80 countries worldwide and headquarters in Canton, Ohio, USA. Diebold reported revenue of $1.3 billion in 1999 and is publicly traded on the New York Stock Exchange under the symbol ‘DBD.’ For more information, visit the company’s Web site at [][1].



Game Financial Deals

Game Financial Corporation has received five new contracts to provide its GameCash cash access services to the Argosy Lawrenceburg in Lawrenceburg, Ind.; Midway Slots in Harrington, Del.; DeJope Bingo and Entertainment Center in Madison, Wis.; Northern Quest Casino in Spokane, Wash.; and the Spirit Mountain Casino in Grand Ronde, Ore.

Services are already operational at all properties with the exceptions of Spirit Mountain Casino which is expected later this month and the Northern Quest Casino scheduled to open in January 2001.

Installations of the new GameCash 3in1 ATM have been completed at the Argosy Lawrenceburg and Midway Slots locations, offering the convenience of credit card cash advance and debit card transaction processing at the ATM.

“The excitement over our 3in1 ATM product continues to build,” stated Michael Barcelow, vice president of national sales. “Our 3in1 properties have experienced sizeable increases of incremental cash on the floor due to the additional cash access channels it offers.”

Game Financial Corporation provides cash access services to gaming establishments, particularly casinos. The company uses innovative technologies to make the credit card cash advance transaction an opportunity for promotional programs, customer reward and retention services, and enhanced reporting capabilities for its host establishments.

Game Financial Corporation is a wholly owned subsidiary of Travelers Express Company, a leading processor of money orders, money wire transfers, official checks, share drafts and cash dispensers. It is a major subsidiary of Viad Corp (NYSE:VVI), a Phoenix-based corporation that owns leading companies mainly in the payment services and convention and event marketing services industries.


Globeset EMEA Head

Globeset has named Neil Harvey vice president, Field Operations, for Europe, Middle East and Africa. In his new role, Harvey will lead Globeset’s continued drive into the EMEA market, overseeing the company’s marketing, sales and support activities.

“We are extremely pleased to add Neil Harvey to our global team,” said Jack Antonini, Globeset president and CEO. “He brings to Globeset more than 15 years of experience in the technology world and has earned a reputation for helping customers succeed.

“Globeset is leading the charge to develop a globally consistent and secure ePayments infrastructure in Europe and beyond. Users in Europe already include such innovators as Barclaycard, Deutsche Bank and Visa,” Antonini added. “To meet the growing needs of this dynamic market, we are expanding our central sales office in London, which Neil will manage. This office will be large enough to accommodate training sessions and in-house demonstrations of our products.”

Harvey has worked for a number of US-based software companies, most recently Veritas. He was a key player in Veritas’ growth in Europe, opening operations in nine countries across Europe, Middle East and Africa. His experience also includes management of direct and channel sales, along with extensive profit-and-loss responsibility.

Starting his career as an engineer, Harvey has worked for one of the UK’s major resellers, as well as for a number of US software vendors, several of which are in the database and tools market space. During that time he served Ingres as director of Channels for North America.

About Globeset Globeset ( is a leading global source of innovative ePayment infrastructure and electronic cash-management solutions. Globeset ePayment solutions enable globally consistent and secure connections — anytime, anywhere — among eCommerce buyers, sellers and their financial-service providers. Globeset cash-management solutions empower any multi-location organisation to automate verification, reconciliation, research and exception resolution for depository accounts, credit-card receipts and disbursements. Partners and other clients also rely upon Globeset for related application hosting, consulting, training, system configuration and maintenance and support services.

Web site:


US Bank Settlement

A settlement filed Friday in U.S. District Court in Minnesota added 38 states and the District of Columbia to an earlier settlement signed by US Bank and Minnesota in 1999. In that lawsuit, Minnesota alleged the bank violated the FCRA by sharing consumers’ credit card numbers and other private financial information with marketing firms and by misrepresenting the bank’s privacy policy to consumers. In the wake of the Minnesota settlement, other states sought restitution for US Bank customers living in their states. The amended agreement calls upon the bank to pay $2 million in consumer restitution and monetary damages. According to the settlement, US Bank must make restitution to all consumers who purchased, but didn’t use, goods or services from third-party marketers who originally obtained a consumer’s information from the bank. The bank will notify consumers who may be eligible for restitution. Further, US Bank must give consumers the option of prohibiting the bank from sharing personal information with any third-party marketers or bank affiliates. (See CF Library 9/5/00)


Interac US$

ING DIRECT announced Friday that customers using the automated bank machines located in participating Canadian Tire Stores across Canada will now be able to obtain $US cash when using an ‘Interac’ bank machine card. Any ‘Interac’ bank card customer can withdraw $US cash from their Canadian bank account. The conversion is done by the ABM with exchange rates updated daily. There are no convenience fees or extra service charges for withdrawing $US cash. However, regular financial institution fees for use of the ‘Interac’ network may apply. Canadians typically have to make a trip to their bank branch or pre-order $US cash when they travel. ING DIRECT has over 300,000 customers in Canada with over $3 billion in total assets.


E-Fraud Squad

American Express unveiled this weekend a ‘Worldwide E-Commerce Fraud Prevention Network’ that includes major e-merchants and card processors. Yesterday AmEx hosted the ‘Network’s’ first event, a fraud prevention seminar at the National Retail Federation’s trade show in San Diego. Participating e-merchants include Starwood Hotels, Ventro Corp., and Card processors, First Data and Paymentech, have joined the ‘Network’ as founding members. Transaction solutions provider ClearCommerce has also partnered with the AmEx fraud program. The ‘Network’ is building a web site,, to serve as a clearinghouse for information about fraud prevention best practices, law enforcement organizations, and current fraud prevention trends. Gartner Group has also been hired to evaluate fraud prevention solutions and produce quarterly white papers on specific fraud prevention topics. American Express is funding the program for the first year. The ‘Network’ is offering free charter membership to any business or organization interested in fighting Internet fraud.


Smart Card Forum

Several major smart card announcements are expected this week as the 8th Annual Meeting of The Smart Card Forum gets underway in San Francisco. Ahead of the event, the SCF announced Friday that fourteen ‘Principal, Auditing and Government’ members have joined the organization including Capital One, Cubic, Fargo Electronics, New England Bankcard Association, and the US Postal Service. The non-profit organization has nearly 200 members. The Forum’s ‘8th Annual Meeting’ will take place Wednesday through Friday of this week. The SCF Educational Institute gets underway today and concludes on Tuesday. The focus of this conference is centered on mobile eCommerce. The conference will provide open discussions on policy, business and technology issues surrounding mobile eCommerce with the focus on the role of card technology. Among keynote speakers will be Bond Isaacson, president of eVISA. MasterCard and VISA are major sponsors of this week’s SCF events.


EBPP 2005

Electronic bill payment and presentment will finally reach significant online penetration, with more than 40 million online households expected in 2005, according to a new report from Jupiter Research. The report says banks are logical EBPP-enablers because of their trusted relationships with both consumers and businesses, however, these financial institutions must stop watching this market and start driving it. Jupiter warns that fast-moving technology companies that want to control the billing and payment process are poised to take over the online financial aspects of that customer relationship. The combined potential of EBPP and online banking provides Internet-savvy financial institutions not only with the opportunity to reduce servicing costs and expand existing relationships, but also the opportunity to generate incremental revenue. With its current low level of adoption, EBPP will grow more rapidly than either online banking or online shopping over the next five years. EBPP adoption will take off quickly in 2001 doubling in volume in the next two years. In 2003 the ability to view and pay bills online will, for the first time, become more popular than simply conducting online payment of bills that arrived via traditional methods of delivery.

Electronic Bill Payment and Presentment Households
(In Millions) 1999 2000 2001 2002 2003 2004 2005
US EBPP Households 0.1 0.7 2.8 6.8 15.2 25.8 40.2

Source: Jupiter Internet Financial Services Model, 5/00 (US Only)