Concordia University announced a new Royal Bank affinity credit card partnership. The university’s new affinity cards – offered in Visa Classic and Gold cards – provide the institution’s supporters with a simple, convenient way to link buying power with philanthropic habits. Each time the new card is used, the Concordia University Alumni Association receives funds through a marketing agreement that contributes to the growth of its programs and services.
“Many Canadians like Royal Bank’s affinity cards because they are a simple way to enhance revenues for the non-profit sector,” said Pierre Giroux, Royal Bank’s senior manager, affinity cards. “The cards provide organizations with a payment each time a new card is issued and every time it is used for a purchase. Affinity cards are an easy way for Canadians to supplement their support of some favorite causes.”
With its name drawn from the City of MontrÃ©al’s civic motto, “Concordia Salus,” Concordia University was formed in 1974, with the merger of Sir George Williams University and Loyola College. Both founding institutions are steeped in history. Originally part of CollÃ¨ge Ste-Marie, which was founded in 1848, Loyola College became a separate institution in 1896, moving to its present site in 1916. The origins of Sir George Williams University are tied to the founder of the YMCA and the evening classes it offered in 1873.
Today, Concordia has a school of graduate studies and four faculties in downtown Montreal. The university is celebrating its 25th anniversary in 1999-2000, building on the commitment of its founding institutions to open, accessible and innovative education.
Royal Bank of Canada (RY) is a diversified global financial services group and a leading provider of personal and commercial banking, investment and trust services, insurance, corporate and investment banking, online banking and transaction-based services including custody. The group’s main business units include Royal Bank, RBC Dominion Securities, Royal Investment Services, RBC Insurance and Global Integrated Solutions. The group has 49,000 employees who serve 10 million personal, business and public sector customers in 30 countries. For more information, visit Royal Bank’s Web site at [www.royalbank.com].