Dao Heng Bank Group Limited announces the public launch of its Dao Heng Visa
Platinum card, a premium credit card product that offers a wide range of
exclusive privileges to high net-worth individuals with an annual income of
HK$600,000 (US$77,000) or above.
The Dao Heng Visa Platinum card was soft-launched last November. Private
invitations were extended to the Card Centre’s Gold cardholders who are
eligible for Platinum status.
Mr. Vincent Chiang Wai-sam, General Manager – Card Centre, Dao Heng Bank
Limited, said, “We are greatly encouraged by the response of the private
launch. In just two months, we have already issued a few thousand of the
Platinum cards even before any advertising or promotion of the product. We
are confident that we can capture 10 percent of the Platinum card market this
“This is the first time that Dao Heng has partnered with Visa
International to issue the Visa Platinum card. We aim to target quality and
high net-worth clientele. Industry benchmark shows that Platinum cardholders
normally spend three to five times more than general cardholders, and have a
lower rate of bad debt and delinquency. The existing Gold and general card
products cannot reflect their superior status or fulfill their requirements.
Therefore, we believe that there is definitely a market niche for Platinum
cards,” continued Mr. Chiang.
To cater to the special needs of Dao Heng Visa Platinum card target
customers, who are mainly well-heeled professionals and senior executives
leading a modish lifestyle, the product offers unsurpassed travel and
lifestyle related benefits such as Priority Pass membership. Cardholders also
enjoy “Superior Financial Services” which includes high credit limit, lower
annualized interest rate and a “Call-a-Loan” feature. Dao Heng Visa Platinum
card at the same time offers a comprehensive protection package, including
Golfers Protection, Pet Loss Protection, “$0” Lost Card Total Protection and
Immediate Dispute Resolution service.