Shell Canada Products announced the launch of its new easyPAY payment technology at participating Shell retail sites in Vancouver, Edmonton, Toronto, Ottawa and Montreal. This follows a successful introduction to the Calgary market last fall. Shell is the first gasoline retailer in Canada to introduce this breaking technology which provides a faster and easier payment method for customers.
Shell easyPAY uses a microchip and short-range radio transmitter embedded in a tag that fits on a key ring. It communicates with a pump-mounted receiver to automatically bill fuel to the customer’s chosen credit card and instantly record AIR MILES(R) reward miles.
With a Shell easyPAY key tag, customers can drive to participating Shell retail sites, present their personally programmed key tag in front of the easyPAY symbol on a pump and fill up without swiping a credit card. Customers can identify participating sites by the easyPAY logo on the street signs.
“Shell conducted extensive research that revealed speed and convenience are becoming increasingly important factors for consumers purchasing gasoline,” says Terry Blaney, Shell Vice President of Retail Sales and Marketing. “We designed easyPAY to meet the needs of consumers who want to have a simple, quick and efficient experience when fuelling up,” he added.
Customers have three options when applying for their free easyPAY tag. They can apply online at [www.shell.ca/easypay], pick up an application form at participating Shell retail sites in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal, or call 1-877-EASYPAY or 1-866-6FACILE in French-speaking Canada.