CompuCredit Corporation recently introduced two Spanish-language Internet Web sites, [www.aspireamas.com] and [www.aspireahora.com] to help market its Aspire Visa credit cards to one of the fastest growing demographic segments in the United States. At [www.aspireamas.com], any visitor to the site can learn more about the benefits of the Aspire Visa credit cards as well as complete and submit an on-line application for consideration. [www.aspireahora.com] is designed to be a response channel for consumers responding to a pre-qualified direct mail or email offer for an Aspire Visa card.
“These two web sites are just one more step in our continuing success in reaching and serving the financial needs of this important, rapidly growing market segment,” said Michelle Pujol, Senior Marketing Manager for Interactive Marketing. “Currently approximately 12 percent of our customer base is of Hispanic origin and approximately 10 percent of our new accounts have requested card fulfillment in Spanish.”
The new Web sites complement CompuCredit’s existing initiatives for reaching the Hispanic market, from a Spanish solicitation or application to card fulfillment and account statements to 24-hour Spanish telephone customer service.
“People appreciate the opportunity to conduct their personal financial business in their native language. I think this is one of the strongest ways we can demonstrate our interest, respect and commitment to serving this underserved market,” commented Rafael Martinez, Senior Marketing Manager in charge of the Hispanic Initiative.
Collaborating in this effort are three longstanding agency partners of Aspire: IAC Ad Group (Miami, Fl) transcreated the Web sites, Creative Solutions Inc. (Hockessin, DE), oversaw the graphic design, and Visionary Systems Inc. (Atlanta, GA) developed the site coding.
CompuCredit Corporation is a credit card company that uses analytical techniques, including sophisticated computer models, to identify consumers who it believes are credit-worthy and are often turned down by more traditional consumer credit providers. CompuCredit markets unsecured Aspire(R) Visa(R) credit cards through direct mail, telemarketing and the Internet. In July 1999, CompuCredit launched its consumer web site, [www.aspirecard.com] through its Internet marketing services subsidiary AspireCard.com, Inc. Consumers can apply online and receive a credit decision within seconds. CompuCredit also markets credit insurance, card registration, buying club memberships and road services to its cardholders. Aspire Visa cards are issued by Columbus Bank and Trust Company under an agreement with CompuCredit. CompuCredit completed its initial public offering in April of 1999 and was included in the Russell 2000(R) Index in July 1999 and the NASDAQ FIN-100 Index in May 2000. For more information, visit the company web site at [http://www.compucredit.com].