American Express Publishing Corporation announced a content agreement with America Online, the world’s leading interactive services company, under which content from American Express Publishing magazines Travel + Leisure and Food & Wine will be available across several America Online brands.
Under the agreement, travel and epicurean content from Travel + Leisure and Food & Wine will be available to online consumers through co-branded sites available across America Online brands including AOL, CompuServe and Netscape.com. Articles, reviews, recipes and other promotional opportunities from the magazines will be available to the more than 31 million AOL and CompuServe members and the tens of millions of additional visitors to Netscape.com. The magazines will be promoted in the Travel Channel and House & Home Channel of the America Online brands, in areas on entertaining, travel interests and more. AOL members will also be able to access the magazines through AOL Keyword: Travel + Leisure, and AOL Keyword: Food & Wine. As part of the agreement, AOL will also be promoted in all American Express Publishing magazines: Travel + Leisure, Food & Wine, Departures, T&L Golf, Travel + Leisure Family, and SkyGuide.
! In addition, America Online and Travel + Leisure will work together on a consumer survey called Travel America, to be presented in both online and print media. An online poll will be created by Travel + Leisure and conducted by America Online, and the results will be published as a story in Travel + Leisure later this year. Currently celebrating its 30th year, Travel + Leisure is the world’s largest travel magazine.
Richard Fairfield, CFO/VP, Business Development, American Express Publishing, said, “We are thrilled to expose content from Travel + Leisure and Food & Wine to America Online’s wide audience. In addition, by setting up customized versions of travelandleisure.com and foodandwine.com, we can offer users of the America Online brands great deals on our magazines, books, and other products.”
Jonathan Sacks, President of AOL, said, “American Express Publishing is a leader in luxury lifestyle publications, and I’m pleased to make their great content on travel, food and entertaining available to the users of our brands. Travel + Leisure and Food & Wine are extremely popular, and I’m sure our members will appreciate being able to more easily access online all the features, recipes, travel tips and other information the magazines offer.” American Express Publishing is the leading publisher of luxury lifestyle magazines. Travel + Leisure, Food & Wine, Departures, T&L Golf, and Travel + Leisure Family magazines are part of the American Express Publishing Corporation, a subsidiary of the American Express Company managed by Time, Inc. under the terms of an agreement signed in March 1993. The company also publishes SkyGuide and a variety of cooking, travel, wine, time management, and financial books and products, plus a custom publishing group.