First USA, a subsidiary of Bank One Corporation announced that it will be the exclusive corporate sponsor of the 2001 National Geographic Bee, a program of the National Geographic Society.
Nearly 5 million students now participate in the annual nationwide geography competition. The National Geographic Society developed the Bee in response to concerns about the lack of geographic knowledge among young people in the United States.
“The National Geographic Bee embodies our mission to increase geographic knowledge and we are delighted that First USA has agreed to be this year’s sponsor,” said Terry Garcia, executive vice president, mission programs, at the Society.
“First USA is excited to be working with the National Geographic Society on such a worthwhile project,” said Rosemary Cauchon, executive vice president of partnership marketing for First USA. “Having a solid understanding of the world in which we live and work has never been more important than it is today, especially as more and more businesses become global. The knowledge students gain from studying geography will serve them well throughout their lives.”
The National Geographic Society is the world’s largest nonprofit scientific and educational organization. The 113-year-old Society reflects the world through magazines, books, maps, television and interactive media. National Geographic magazine, the official journal of the Society, has a circulation of about 10 million and is read in every country in the world. The National Geographic Channel, a daily cable network, launched in the United States in January 2001. Abroad, the Channel is received in nearly 100 million households, in 18 languages in 113 countries. The Society has funded more than 7,000 scientific research projects and supports an education program combating geographic illiteracy.
First USA is the exclusive issuer of the National Geographic MasterCard. First USA offers credit cards for consumers and businesses under its own name, the Bank One name and on behalf of 1,900 marketing partners. These partners include some of the leading corporations, universities and affinity organizations in the United States. Bank One Corporation is the nation’s fifth-largest bank holding company, with assets of more than $265 billion.Details