Catuity, Inc. announced it has expanded its relationship with VeriFone, a division of Hewlett-Packard Company. Catuity and VeriFone have signed an agreement to make the Catuity Loyalty Solution available on VeriFone’s Omni 3300 and 3350 e-payment terminals. The announcement was made by Michael Howe, President and Chief Executive Officer of Catuity, Inc.
The Omni 3300 series of payment terminals support smart cards and are based on VeriFone’s Verix operating environment, a global platform that supports multiple applications running on the same terminal. By making the Catuity Loyalty Solution available on the Omni 3300 and Omni 3350, retailers easily can offer loyalty packages including gift card programs at the point of sale while at the same time offering traditional payment applications supported by VeriFone’s SoftPay e-payment software.
! Howe said that this agreement with VeriFone is significant for Catuity because it enables the company to accelerate the implementation of its software and loyalty programs, especially among restaurants and retail clients. “With our loyalty programs running on VeriFone’s Verix-based terminals, our potential revenue could be significant, as VeriFone is a leader in the small retailer terminal market,” said Howe.
“Catuity has a great solution and we’re thrilled to be supporting their efforts to get their loyalty application running on our Verix-based Omni 3300 and Omni 3350 terminals. This relationship is strategic because it positions VeriFone to quickly take advantage of upcoming smart card developments such as the SmartVisa Card,” said Ann Dismukes, product manager at VeriFone. “We were able to quickly develop this solution with Catuity because the multi-application, Verix-based platform of the Omni 3300 series of terminals is perfectly suited to support a payment-related application like Catuity’s Loyalty Solution.” The Omni 3300 and Omni 3350 terminals have the capability of accepting smart cards, which are just entering the U.S. market. Both Catuity and VeriFone are SmartVisa Technology Partners, in that they offer solutions to integrate loyalty and payment on the new SmartVisa Card.
This agreement follows an August 2000 announcement made by VeriFone and Catuity in which Catuity was recognized as one of the first software companies to adopt the Verix architecture. “We were able to achieve success in this endeavor within a relatively short time frame and have agreed that our relationship can move to a mutually-beneficial next step, which is a joint sales and marketing effort to sell applications and loyalty solutions to the retail marketplace,” said Howe.
About Catuity, Inc.
Catuity ([www.catuity.com]) is a leading provider of loyalty software systems. The Catuity software includes an integrated suite of applications that provide loyalty, ticketing, access control, and membership. The Catuity Loyalty System is ubiquitous in that it can operate on any device, any card program, and with any payment process, including stores value smart cards and wireless applications. Catuity unites the brick-and-mortar retailer with the Internet to enable cross-sell capabilities with consistent brand imaging across all channels.
VeriFone ([http://www.verifone.hp.com]), a division of Hewlett-Packard Company, is the leading global provider of secure electronic payment solutions for financial institutions, merchants and consumers. The division has shipped more than nine million electronic-payment systems, which are used in more than 100 countries.
Hewlett-Packard Company — a leading global provider of computing and imaging solutions and services — is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that’s always on. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at [http://www.hp.com].