MasterCard International, an official sponsor of Major League Baseball, will make it more affordable for families and friends to enjoy a day at the ballpark by offering the “MasterCard Grand Slam Ticket Pack” to cardholders in 15 markets around the country.
Each Grand Slam Ticket Pack will include four game tickets and vouchers good for concessions. The Ticket Packs will offer discounts of up to 45% and are available for more that 230 home dates at ballparks around the country. MasterCard Grand Slam Ticket Packs are available exclusively to MasterCard cardholders.
“As a long-time MLB sponsor we wanted to create a program that had a direct impact for baseball fans,” said Bob Cramer, vice president, Global Sponsorship & Event Marketing, MasterCard International. “For the past four years, we’ve celebrated the `Priceless’ moments of baseball through our ad campaign. Now, we’re supplementing that concept with a tangible offer that will make it easier for our cardholders to experience those `Priceless’ moments first-hand.”
Starting today, fans can access the MasterCard Grand Slam Ticket Pack by pointing their Web browsers to MLB.com, the official Web site of Major League Baseball and clicking on the MasterCard logo and following the on-screen instructions. MasterCard will offer Grand Slam Ticket Packs for the following cities/clubs:
— Arizona Diamondbacks — Los Angeles Dodgers
— Atlanta Braves — Minnesota Twins
— Baltimore Orioles — New York Mets
— Boston Red Sox — Pittsburgh Pirates
— Cincinnati Reds — San Diego Padres
— Cleveland Indians — St. Louis Cardinals
— Colorado Rockies — Texas Rangers
— Kansas City Royals
Fans wishing to purchase tickets for Baltimore, Cleveland, Boston, San Diego and Atlanta can call their local club box office and ask for the MasterCard Grand Slam Ticket Pack. All other participating MLB Clubs’ offers are available for online purchase; teams may charge a service charge for each order.
“MasterCard has always supported its sponsorship of Major League Baseball in innovative ways, and this new Grand Slam Ticket Pack is a great way for fans to benefit from Major League Baseball’s relationship with MasterCard,” said Tim Brosnan, executive vice president, Business, for Major League Baseball.
The introduction of the Grand Slam Ticket Pack follows the launch of MasterCard’s latest baseball-themed advertising, which debuted on network television on April 9th. The new creative, entitled “The Trip,” tells the story of two “twenty-somethings” who truly love the game of baseball and have decided to embark on the journey of a lifetime by visiting every Major League ballpark.
The story celebrates the institution of baseball by delving into the tradition and pageantry of the game, fans’ passion for the sport, and the shrines that are ballparks. The new baseball spot is the latest in MasterCard’s award-winning “Priceless” advertising campaign produced by McCann-Erickson. “MasterCard’s new ‘Priceless’ creative really captures the essence of the millions of baseball fans who follow the game with such passion and enthusiasm,” said Brosnan.
MasterCard has been an official sponsor and the Official Card of Major League Baseball since 1997. MasterCard also has affiliations with local clubs including the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cleveland Indians, Los Angeles Dodgers, New York Mets, San Diego Padres, St. Louis Cardinals and Seattle Mariners.
MasterCard International has the most comprehensive portfolio of payment brands in the world. More than 1.7 billion MasterCard(R), Cirrus(R) and Maestro(R) logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is the leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless(R) advertising campaign is now seen in 81 countries and in more than 36 languages, giving the MasterCard brand reach and scope unrivaled by any competitor in the industry. With more than 21 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. In 2000, gross dollar volume exceeded US$857 billion. MasterCard can be reached through its World Wide Web site at [http://www.mastercard.com].