Bank of America announced that John Rosenfeld, a former global e-business leader with General Electric, will join the bank as Consumer e-Commerce executive. In this position, he will be responsible for executing the company’s growth strategy for meeting consumer financial needs through digital delivery channels www.bankofamerica.com.
His immediate priorities will center on continuing to expand the electronic reach of the bank, building out customer self-service applications and adding new online services that will help broaden and deepen customer relationships. Bank of America is the nation’s leading provider of online financial services, with more than 3.2 million online banking customers.
Rosenfeld joins the company from General Electric Aircraft Engines, where he was responsible for building an e-commerce infrastructure that today does more than $1 billion worth of aircraft business through the Internet. This included launching a customer Web center and establishing direct procurement links between GE and key customers.
“John is joining Bank of America at a time when digital technology is expanding our opportunities to enhance the customer experience with greater speed, convenience and self-service capabilities,” said Amy Brinkley, Consumer Products executive. “He’s going to help us leverage the tremendous strengths of our franchise to bring customers the choices they want and need through the Internet.”
James D. Dixon, bankofamerica.com executive, said that Rosenfeld would bring a new perspective that will help Bank of America as it aggressively develops its e-commerce capabilities. “John’s experience at GE and other companies shows that he understands that the Internet is more than just another delivery channel – it’s a way to offer customers more value, more access and better choices,” Dixon said. “We are eager to get him on board.”
In addition to his experience at GE, Rosenfeld’s career includes leadership of e-commerce and Internet operations at Lexmark International and seven years as a Special Forces captain in the United States Army. He will locate to Charlotte, N.C., and begins his Bank of America assignment April 30.
About Bank of America
One of the world’s leading financial services companies, Bank of America is committed to making banking work for customers like it never has before. Through innovative technologies and the ingenuity of its people, Bank of America provides individuals, small businesses and commercial, corporate and institutional clients across the United States and around the world new and better ways to manage their financial lives. The company enables customers to do their banking and investing whenever, wherever and however they choose through the nation’s largest financial services network, including approximately 4,400 domestic offices and 13,000 ATMs, as well as 38 international offices, a telephone banking network that handles over a half billion calls a year and an Internet Web site that provides online access for over 3 million customers, more than any other bank. Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges.Details