NetGeo, Inc., announced that HNC Software has implemented NetGeo’s flagship product, InfoScope, as a critical component of HNC’s eFalcon, the leading real-time Internet fraud detection service for e-commerce merchants and their service providers. InfoScope will augment eFalcon’s Internet Protocol Address Identification (IP-ID) system, which identifies the country of origin of purchasers on an e-merchant’s web site, providing e-merchants with enhanced fraud protection and allowing them to optimize strategies with which to interact with international customers.
! “NetGeo continues its momentum as the preferred choice for companies looking to make customer intelligence technology an important part of their total web solution,” said Mark Cramer, President and CEO of NetGeo, Inc. “Infoscope will give companies like HNC Software the competitive advantage critical to preventing fraud online, a major source of concern for online commerce.” eFalcon is an intelligent fraud detection and risk management service available to online merchants. This advanced solution uses sophisticated neural networks, scores, and rules to distinguish between legitimate shoppers and fraudulent purchasers. It provides strategy management and customer service tools to help merchants save legitimate transactions that appear risky, as well as set policies for accepting and rejecting transactions. eFalcon is based on HNC’s Falcon payment card fraud detection technology, developed over a ten-year period and currently used to protect more than 300 million payment card accounts worldwide.
“These days, successful e-commerce firms must anticipate the needs of their customers, expand into new business lines and geographic markets, and deliver fast, consistent, and locally-relevant content on a global scale,” said Walter Lee, Vice President of Risk Management for HNC Software. “By implementing InfoScope, we can offer merchants not only a best-of-breed Internet fraud detection system, but also the ability to find out exactly where their customers are coming from and create a site or offering that is perfectly matched to their target market.”
About NetGeo’s InfoScope(SM)
NetGeo’s Internet customer intelligence solution is a revolutionary breakthrough that allows businesses to determine the geographic location of their web customers as well as the companies and organizations to which they belong. The system is designed to integrate easily and is scalable, maintainable, and fast. Customers and partners are up and running within days. NetGeo’s InfoScope enables many different types of Internet applications:
— Online Credit Fraud Detection – Companies use NetGeo’s information to “score” or screen online transactions in order to combat fraud.
— Digital Rights Management – Media companies protect their digital media and respect various regional restrictions and distribution agreements by filtering out users from certain geographic areas.
— Web Analytics – Businesses gather essential information about their web consumers to maximize their Internet content and commerce initiatives. Companies may also discover which corporations and organizations are visiting their web sites.
— Geo-Targeted Marketing- Marketers can deliver customized content and advertisements based on the location of web visitors.
About HNC Software
HNC Software (Nasdaq:HNCS) is a leading provider of Intelligent Response, decision management, and customer analytics software that enables companies in the financial, telecommunications, e-commerce, and insurance industries to acquire, manage, and retain customers. For more information, visit [www.hnc.com] or contact Melinda Bateman at 858/799-8370.
About NetGeo, Inc.
Founded in February 2000 by mySimon.com’s former President and CEO, Michael Yang, NetGeo(TM), Inc. is a leading provider of Internet business intelligence solutions aimed at enabling companies to better serve their customers. The company offers a patent-pending technology in their premier product, InfoScope(SM). Based solely on a user’s Internet protocol (IP) address, NetGeo’s InfoScope determines the Internet user’s geographic location and the company or organization to which the user belongs. The company combines streams of data from more than 24 sources using a complex system of proprietary heuristics and algorithms in order to generate the results. As such, NetGeo’s technology does not require cookies or user registration to determine online user information. NetGeo, Inc. is a privately held company and is funded by LG Venture Capital and Alps Investment Research. The company is located at 2483 Old Middlefield Way, Suite 210, Mountain View, Calif., 94043, and can be reached by phone at 650/318-8000, or on the Web at [www.netgeo.com].