CIBC, together with Advantex Marketing
International Inc. announced the launch of the CIBC Aerogold
ADVANTEX Benefit Online, an innovative Internet-based shopping rewards program
developed by Advantex for CIBC.
CIBC Aerogold cardholders will register online for the ADVANTEX Benefit
Online program at www.aerogoldadvantex.com, and thereafter earn Aeroplan Bonus
Miles on their purchases at dozens affiliated leading e-retailers, including
Indigo.ca, IBM.ca, eBags.com, Sharperimage.com and Justwhiteshirts.com. Bonus
miles earned are in addition to the one Aeroplan Mile per dollar cardholders
receive when making purchases with their CIBC Aerogold card.
“We are very pleased to launch the CIBC Aerogold ADVANTEX Benefit Online
program, the first of our major Internet cardholder benefit initiatives,” said
Christine Croucher, executive vice president, CIBC card products division.
“This exciting new program demonstrates our ongoing commitment to enhancing
cardholder value through expanded reward opportunities.”
“This represents a significant long-term opportunity for Advantex,” said
G. Randall Munger, chairman of Advantex. “Our programs turn frequent flyers
into frequent buyers at participating merchants.”
The program features the handy CIBC Aerogold SmartBar, an online shopping
guide to more merchants, more miles, more often.
CIBC Aerogold SmartBar feature – Never Miss a Mile(TM)
The CIBC Aerogold SmartBar online shopping guide travels with cardholders
as they navigate the Web, delivering valuable site-specific shopping alerts on
where they earn Aeroplan Bonus Miles online. CIBC Aerogold cardholders never
miss a mile(TM) with their SmartBar online shopping guide. The guide also
features quick access infolinkx(TM) to participating e-retailers, CIBC
services, Advantex Benefit dining, golf and hospitality directories, as well
as a range of other travel, business and lifestyle information web sites. The
built-in Aeroplan Miles Meter displays a running total of the bonus miles
earned through the program.
The CIBC Aerogold Visa Card is the number one premium credit card in
Canada with more than 500,000 cardholders. The Aerogold Visa, celebrating its
10th anniversary in 2001, was the first Aeroplan co-branded financial product
introduced by CIBC. Three other products are also offered as part of the
CIBC’s Aeroplan family of products. CIBC’s alliance with Aeroplan allows
cardholders to earn additional Aeroplan miles, redeemable for free flights on
Air Canada and its partner airlines.
CIBC is a leading North American financial institution offering more than
eight million personal banking and business customers a full range of products
and services through its comprehensive electronic banking network, branches
and offices across Canada, in the United States and around the world. CIBC is
a leader in electronic banking, with more than three million e-banking
customers accessing Telephone and Internet banking. CIBC is also Canada’s
leading credit card issuer and offers the broadest range of choice and value.
To find other news releases and information about CIBC, visit our Media Centre
About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading consumer marketing
firm, specializing in private label customer relationship marketing programs.
Advantex programs strengthen the relationships between major organizations and
their valued customers, while building new and ongoing relationships between
those customers and networks of affiliated merchants. Advantex partners
include The Canadian Imperial Bank of Commerce, Air Canada, US Airways, The
Bank of Nova Scotia, The New York Times, and other major North American
corporations, as well as an extensive list of retailers, restaurants, golf
courses, and resorts. Advantex is a public company, traded on the Toronto
Stock Exchange under the symbol “ADX”. For additional information on Advantex,
please visit www.advantex.com.