McElhatton Gets Ignited

Ignite Sales, Inc. announced yesterday that Jerry McElhatton, President of MasterCard’s Global Technology and Operations has accepted a seat on the Board of Directors joining Bob Mahoney as an outside member. Mr. McElhatton also serves on the Board of Advisors of BMC, a major software developer and Mascon Global Limited, a major Information Technology consulting and development company. He is a trustee of St. Louis University as well as a number of civic organizations.

“Financial institutions globally recognize and highly respect Jerry’s expertise in technology and operations, gained from executive management positions with Ameritrust, Bank One and First Republic (now Bank of America). He brings a welcomed dimension to our board,” stated Al Fleener, board member of Ignite Sales, Inc. and general partner of Seed Capital Partners, an early stage venture capital investor in technology in Texas.

Julie Hamrick, President of Ignite Sales, joins in welcoming Mr. McElhatton, “By contributing his technology and operations knowledge to our board, Mr. McElhatton will significantly strengthen our Company’s strategic direction. His experience is synergistic with Mr. Mahoney’s market knowledge and both are already helping us leverage large, national partnerships and alliances.” (Mr. Mahoney served as CEO of Diebold Corporation.)

Ignite’s Internet service provides real time customer financial planning then promotes appropriate bank products while measurably generating new account leads. New account applications result at unprecedented levels while minimizing costs.

About Ignite Sales, Inc.

Ignite Sales(R) is an online service provider that enables financial institutions (FI’s) to build customer loyalty and retention using interactive and personalized cross-selling methods. The company’s MoneyMatch(TM) and ProductMatch(TM) services allow FI’s to convert their web traffic to immediate revenue by matching consumers with products at the consumer’s time of need, while also predicting future consumer purchases using the powerful, back-end marketing engines. Ignite Sales was named as one of five “Leading Online Financial Planning and Advice Providers,” according to a recent report by IDC, a leading global market intelligence and advisory firm. Ignite’s clients include: Bank One, Citigroup, Frost Bank, Sovereign Bank and Wells Fargo. For more information, visit [www.ignitesales.com][1].

More about Jerry McElhatton

Jerry McElhatton is senior executive vice president for MasterCard International. He is responsible for Global Technology and Operations (GTO), ensuring MasterCard’s technology leadership and quality of operations. Mr. McElhatton also is taking the lead in company wide process change efforts, aimed at improving MasterCard’s fundamental business process, eliminating duplication, reducing costs, and redeploying resources in ways that add maximum value for key customers.

Before joining MasterCard, Jerry was president and chief executive officer of Dallas-based Payment Systems Technology & Consulting. He also served for 10 years as president and chief executive officer of First Republic Bank Services Corporation. In addition, Mr. McElhatton held executive management positions in operations and technology with Ameritrust and Bank One. Mr. McElhatton earned his bachelor’s degree in industrial management from Franklin University, and attended the Western Michigan University graduate degree program.

[1]: http://www.ignitesales.com/

Details

EastPoint Sale

Marshall & Ilsley’s Metavante Corp. announced yesterday it has signed an agreement to sell its M&I EastPoint Technology subsidiary to a newly formed entity owned by a group of current M&I EastPoint clients. M&I EastPoint will be merged into the new company, EastPoint Technology LLC, which will have its headquarters in NH, from which EastPoint will continue to operate.EastPoint sells client/server-based banking software to the community and small-bank markets. Metavante offers customer relationship management, electronic banking, electronic funds transfer and card solutions, electronic presentment and payment, and other financial technology services.

Details

PSI-GATE & DIS

Payment Services Interactive Gateway Inc.
announced a strategic alliance with Dominion
Information Services. Dominion will make PSiGate’s card-based transaction
processing services available to its advertiser base in British Columbia.
PSiGate, a leading e-commerce solutions company, will provide online retailers
with mission-critical back-end purchase transaction and credit authorization
systems, Internet Merchant ID’s, industry leading SSL encryption and fraud
protection, and an open, standards-based Application Programming Interface so
that merchants can transform a web site into a powerful source of revenue.

Dominion Information Services(TM) provides one point of contact for
virtual business needs. From site development to e-commerce solutions to
complete web based advertising campaigns for business, the company’s goal is
to be the ultimate virtual link between buyers and sellers, any time,
anywhere. As a leader in the field of online advertising since 1996, Dominion
has been committed to helping businesses exceed their objectives for their
Internet based business ventures. The company provides reach through its
growing network of premium advertising properties and delivery through web
design and development services and e-commerce solutions. With over 70 years
experience in the advertising industry to draw upon, Dominion Information
Services(TM) can provide your business with the assurance that it will be here
in the future to help Canadian businesses with their advertising needs.
PSiGate can now offer Dominion Information Services merchants Internet
gateway services to process and authorize credit card transactions in real-
time, deposit merchant sales into thousands of banks across North America, and
provide industry-leading fraud protection for merchants through extensive
fraud checks, on a 24/7 basis. PSiGate can issue Merchant Accounts for Visa
and MasterCard which support every Canadian bank, which allows retailers to
offer their customers credit card transactions over their web site storefront,
without substantial security deposits or high reference barriers.

“Dominion Information Services recognizes the robust, enabling technology
that PSiGate brings to the e-commerce arena,” said Robert Fenos, VP Sales of
PSiGate. “Merchants setting up their online storefronts with Dominion require
seamless integration, industry-leading fraud protection, and access to the
widest range of credit card/banking institutions. Consumers demand security,
privacy and ease of use for their card-based transactions. PSiGate provides
the optimal back-end solution for all parties involved in the online shopping
experience.”

“Dominion is delighted to partner up with PSiGate for our back-end e-
commerce payment processing requirements, as they provide best of breed
product delivery and have simplified the merchant ID application process in a
significant way. They truly seem to understand the needs of small business and
we are happy to be passing on these benefits to our customer base”, said Paul
Wood, Director of Marketing for Dominion.

About Dominion Information Services

Dominion Information Services(TM) has positioned itself as a leader in
Internet Advertising Solutions for Canadian companies who want to reach the
local, national or North American market and for American companies who want
to reach the rapidly growing Canadian Market. Not only do we provide effective
virtual advertising campaigns for our business partners, we also provide
custom site design and development and e-commerce solutions to help you
service the customers we help you reach.

About PSiGate

Payment Services Interactive Gateway Corp. (PSiGate – www.psigate.com)
empowers businesses on the Internet by providing secure, cost-effective and
trusted e-commerce solutions. PSiGate provides an easy and seamless interface
to new or existing online commerce enterprises, offering a reliable means of
real-time payment collection and financial transaction processing. Management
services include automated shipping calculations, fraud screening, and
financial account reporting. PSiGate also provides VISA, MasterCard and
American Express Internet Merchant Accounts (Merchant IDs) for Canadian-based
businesses and companies wishing to enter into the Canadian marketplace.

Details

EXECUTIVE BUSINESSCARD

Europay International is launching a new business card that includes the
services of a personal assistant, on-call 24 hours a day. Called the
Eurocard®-MasterCard Executive BusinessCard, it includes a “Personal Assistant”
service available via phone around the clock, to handle travel, entertainment
and meeting services for time-pressed executives and business owners.

Personal Assistant services include

·Travel Safe – for emergency medical and legal assistance

·Time Solve – up to the minute travel information, saving time and money

·Travel Solve – booking facilities for lifestyle and business needs

·Tailored Services – for individual needs, e.g. translation, meeting room
bookings

“The Executive BusinessCard links high credit limits and extensive management
information with concierge-type Personal Assistant services, all on one
business card,” said John Bushby, Marketing Director at Europay International.
“This card saves time and makes life easier for executives and business owners
at home or abroad.”

The dedicated cardholder helpline has staff on line to answer questions in over
140 languages, anytime, any day, anywhere in the world. In addition, it
provides lost and stolen card reporting, emergency cash advance and emergency
card replacement services within two working days.
“Whether a cardholder needs a restaurant in Reykjavik, or translation
assistance in Brussels, the Personal Assistant is there to help,” Bushby added.
In addition, the Eurocard-MasterCard programme offers free access to Norton
Anti-Virus software by Symantec. This software is coupled with the services of
an Internet Protection Centre for technical support and virus-updates.
The Executive BusinessCard offers unsurpassed global acceptance at more than 21
million locations worldwide – three times the usage power of the nearest
traditional business payment solution. It also offers cash flow management
through Smart Data OnLine, an online service that help businesses manage their
travel and entertainment expenditures. Smart Data OnLine is only available to
Eurocard-MasterCard cardholders.

Details

Barclaycard & Maestro

Barclaycard Merchant Services is to acquire Maestro transactions in the UK.
This announcement was made at Europay’s fifth Members’ Meeting in Munich,
Germany.
Maestro acceptance in the UK will take a major step forward this August, when
Barclaycard Merchant Services – one of Europe’s largest acquirers and
processors of card transactions – will acquire transactions for Maestro, the
world’s leading debit brand.

Major retailers in the UK will start to accept Maestro within the next eighteen
months as a result of this arrangement and other agreements being progressed
with UK acquiring banks. With 374 million Maestro cards in circulation
worldwide and over 190 million in Europe, this represents a significant move
for the acceptance of Maestro across Europe.

Barclaycard Merchant Services is upgrading its systems in order to accept
Maestro in appropriate outlets and will rapidly roll these out to a large part
of its point of sale terminal base. The majority of these merchant locations
will complete roll-out by the end of this year, with the rest by year-end 2002.
Consumers travelling to the UK from abroad will now be able to shop at key
retailers with their Maestro debit card. Moreover, retailers accepting Maestro
will be in a position to accept an alternative to cash from foreign
cardholders. This means they are likely to benefit from cardholders making
higher value and impulse purchases.

Tony Slater, Commercial Director at Barclaycard Merchant Services said, “We are
delighted to be partnering with Europay International to offer Maestro
acceptance to our retailers. This will enable them to offer a greater choice of
card acceptance to their customers and benefit from incremental sales,
particularly from foreign cardholders.”

“This is a critical move towards completing Maestro acceptance across Europe
and further highlights acquirer confidence in this excellent programme,” said
John Bushby, Marketing Director at Europay International. “Barclaycard Merchant
Services is one of the largest and most reputable acquirers in the world, and
we are pleased to work with them to expedite Maestro acceptance in the UK,” he
continued.

Details

Tidel Creditors

Tidel Technologies, Inc. announced that an agreement had been reached with Montrose Investments Ltd., the holder of $15 million principal amount of Tidel’s 6% Convertible Debentures, to extend the first “put date” from June 5, 2001 until June 26, 2001. The parties agreed to the extension to allow time for continued discussions regarding potential modifications of the terms of the Debentures. The amended date coincides with the first “put date” for the remaining $3 million of Debentures held by the Acorn Investment Trust.

Tidel also announced that it had reached an agreement with its senior debt holder, the Chase Manhattan Bank, to amend the terms of its $10 million Revolving Credit Agreement. The amendment provides for a temporary adjustment to the components of the borrowing base to permit additional credit availability of $1 million through August 31, 2001.

In addition, Tidel reported that yesterday it received a $1.65 million prepayment in full from a customer on two notes receivable originally due in March and May 2002. The notes had been issued pursuant to the Company’s distributor financing program.

Tidel Technologies, Inc. is one of the nation’s leading manufacturers of automated teller machines and cash security equipment designed for specialty retail marketers. In 2000, Tidel was the leading provider of ATMs to non-bank locations in the U.S., and ranked 55th in Forbes’ list of the 200 Best Small Companies in America. To date, Tidel has sold more than 30,000 retail ATMs and 115,000 retail cash controllers in the U.S. and 36 other countries. More information about the company and its products may be found on the Internet at www.tidel.com.

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GEMPLUS FORECAST

Gemplus International S.A. announced that results for its second quarter
and fiscal year would be lower than previously expected. The company
indicated that due to a slowdown in GSM subscriber growth and inventory
issues at operators, it was reducing its expectations for the quarter and
remainder of the year. The company now expects revenue for the second
quarter to be approximately 265 million Euro, which would be down 4% from
the same quarter a year ago. Operating loss for the quarter, excluding
restructuring charges, is expected to be 10-15 million Euro. For the full
year, the company expects revenue to be 1,225 to 1,265 million Euro, or
2-5% growth from FY2000 levels with operating profit, before restructuring
charges, between 5 and 35 million Euro.

“All our businesses are doing extremely well except for the wireless
segment of our Telecommunications division. We are experiencing a softening
in SIM card demand due to a slowdown in GSM subscriber growth and inventory
issues at operators,” said Antonio Perez, president and chief executive
officer, “The wireless segment is approximately 50% of our business and
therefore significantly impacts our total company performance. We believe
this is an industry-wide phenomenon and that we are, in fact, maintaining
if not gaining market share.”

The company indicated that it was experiencing softer SIM card demand,
particularly in Asia. The company also stated that it was receiving weaker
purchasing forecasts for the balance of the year from several of its large
wireless operator customers. “There are two factors at work here,”
continued Perez, “First, we believe that GSM subscriber growth has slowed.
This is consistent with a number of recent announcements made by several
handset manufacturers, component suppliers and market analysts about growth
in the GSM market. Second, many operators have large inventories, which are
taking longer to work through given the slower growth.”

Using statistical analysis of SIM card sales performance versus GSM handset
sales figures over the last 2 years, Gemplus showed that there is a high
correlation between company SIM shipments and the growth in GSM handsets.
As new GSM handset sales have slowed, so too have SIM card sales. Based on
discussions with operators, the company now believes that the market for
global handsets will be about 400 million units, the market for GSM
handsets will be approximately 240 million units (assuming 60% GSM share)
and using a multiplier of 1.35 (the historical relation between SIM cards
and handsets), the market for SIM cards will be approximately 324 million
units. Because Gemplus expects to maintain, and possibly increase, its 42%
market share in SIM cards sales, this implies that the company expects to
ship approximately 136 million SIM cards during 2001. The revised guidance
reflects the reduced SIM card forecast and the expectation of some price
pressure in the second half of 2001, although this has not been experienced
to date.

Turning to inventory levels, Gemplus stated that, after recent discussions
and some physical inventories conducted at some of its key customers, it
now believes that the inventory overhang may last into the fourth quarter.
The company announced that it has begun to implement a series of
operator-specific inventory management programs to improve its visibility
going forward.

In closing, the company reiterated that its revised guidance for 2001 is
due to a temporary slowdown in the GSM market, which is creating SIM
inventory issues at its customers. The company noted that it had already
taken the appropriate short-term actions such as implementing strict
hiring, travel and spending controls to deal with the current business
climate. It was also making the appropriate long-term adjustments to the
cost structure and business model to better position the company for the
future. Moreover, Perez said, “We feel very good about the many long-term
growth opportunities in the wireless industry. And, the success we are
experiencing in Financial Services reinforces our belief that it too will
become a substantial contributor to our growth in the future.”

Details

BOC REWARDS

China Southern Airlines, the largest airline in the People’s Republic of China, announced that it has partnered with The Bank of China, www.bank-of-china.com, to offer a special new “BOC Group Credit Card Superior Travel Awards Program.”

Effective immediately, Bank of China Group Credit Card members can earn one gift point for every HK $1 spent on their card.

The accumulated gift points may be converted to Sky Pearl Club mileage (eight gift points = 1 kilometer) for free flights and upgrades.

Additionally, Bank of China credit card members can “double dip” with this new program by earning mileage in The Sky Pearl Club regularly gained as a Club member.

For additional details, contact the Bank of China Credit Card Center at its 24-hour hotline in Hong Kong at (852) 2853-8828; via fax at (852) 2544-2988 or via standard post at 20/F, 68 Connaught Road West, BOC Credit Card Center, Hong Kong.

Named the Best Airline in China by SKYTRAX, China Southern Airlines, www.cs-air.com (Chinese) or www.cs-air.com/en (English), connects more than 80 cities around the globe.

Major business and vacation destinations served in China include Beijing, Chengdu, Guangzhou, Guilin, Hong Kong, Kunming, Shanghai, Shenzhen and Wuhan, as well as international service, including Amsterdam, Bangkok, Hanoi, Ho Chi Minh City, Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Osaka, Penang, Phnom Penh, Seoul, Singapore and Sydney.

Details

MOBILE BANKING

The Arab Bank — Egypt and Euronet Worldwide (NasdaqEEFT), a leading provider of secure electronic financial transaction solutions, announced that mobile banking services will be launched to the bank’s customers this month, featuring any-time, any-place access to customer account information and personalized alerts on account activity.

Arab Bank, the largest bank in the Arab region, with locations in more than 27 countries, has chosen Egypt as their first location to offer mobile banking. This solution has been deployed in conjunction with Euronet Worldwide and Click GSM, the Vodafone subsidiary in Egypt. Euronet Worldwide provides the comprehensive mobile banking software, which includes STK-based Account Access and a sophisticated event messaging solution that provides the customer with real-time alerts. Click GSM provides STK-based menus that the Arab Bank’s mobile banking subscribers can use to easily perform banking functions from their GSM telephones.

Arab Bank — Egypt is launching both STK-based Account Access and Event Messaging services. Account Access enables a customer to query their bank for account information, such as a balance or a ministatement, or to perform functions, such as an intra-bank transfer, even across different currencies. With Event Messaging, the bank communicates directly with the customer by sending account activity alerts, such as notification of deposit or of debit or credit card transactions. Additionally, the bank can send messages to clients, advertising new services or notifying them that cards are being delivered.

“We are thrilled to work with Euronet to implement Mobile Banking,” said Mr. Atef Sono, Arab Bank — Egypt Vice President, Management & Information System Manager. “Euronet’s quick-to-market solution enabled us to be one of the first banks in Egypt to provide mobile services to our customers. This distribution channel enhances our existing electronic touchpoints and helps differentiate us from our competitors. The professional, dependable and timely service is why we are discussing with Euronet Worldwide the roll out of such system in the rest of the Arab Bank branches all over the world.”

“The Arab Bank — Egypt is a great partner for a mobile banking project, because of their dedication to providing unique and progressive financial services to their customers,” said Michael Brown, Euronet Worldwide Chairman and CEO. “It helps us increase our electronic transactions volume across the Middle East. In addition, the proliferation of wireless devices provides the financial services industry one of the most exciting opportunities ever to really connect with their customers and provide them with real-time banking.”

About Euronet Worldwide

Euronet Worldwide is an industry leader in providing secure electronic financial transaction solutions. The company offers financial payment middleware, financial network gateways, outsourcing and consulting services to financial institutions and mobile operators. These solutions enable their customers to access personal financial information and perform secure financial transactions — any time, any place. The company has processing centers located in the United States, Europe and Asia, including owning and operating the largest independent ATM network in Europe. Euronet was recently ranked number two on the Deloitte & Touche Technical Fast 500, a ranking of the fastest-growing technology companies in North America. With corporate headquarters in Leawood, Kansas, USA, and European headquarters in Budapest, Hungary, Euronet serves more than 200 clients in 60 countries. Visit our web site at www.euronetworldwide.com.

About The Arab Bank

The Arab Bank, which started operations in Jerusalem in 1930, is now a leading international financial institution with more than 378 branches worldwide, and has a consistent record of profitability and an unequalled reputation for prudence and reliability. Its growth has taken place against a background of continuing political change throughout the Middle East. The Arab Bank has been affected by almost all the crises and changes in the area while never allowing them to deter it from its chosen role in supporting the development of the economy of the Arab community.

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INTACTA.CODE

INTACTA Technologies, Inc. announced this week the successful integration of its INTACTA.CODE software with a biometric security application from Imagis Technologies Inc. When combined with contactless cards provided by Smart Card Technologies the three companies demonstrated a very secure and non-intrusive means of access control.

By combining facial recognition, contactless smartcards and secure encryption, the technologies provide a totally secure and totally passive solution. For example, as part of a secure facility entrance, a photo is taken as part of an employee s security process and encoded using Imagis ID-2000 facial recognition, and then stored using the Intacta encryption methodology onto the specialized RFID SmartCard. When the employee subsequently walks into the building carrying the card anywhere on his person, he will pass by a reader at the entrance, which will read the ID from the SmartCard. This will trigger a video camera focused on the gate area to capture the facial image of the employee. The image will then be encoded in real-time and compared to the encoding of the individual stored in the database (or on the card). If it matches, the door will open. If not, the door will not open, and security personnel will be notified. “Using INTACTA.CODE for biometric encoding adds yet another layer of security and functionality,” said Noel Bambrough, CEO of Intacta technologies, Inc. “Working with partners such as Imagis and Smart Card bring a total, integrated solution to security customers.” About INTACTA.CODE Originally developed for military use, INTACTA.CODE software uses 256-factoral encoding to secure virtually any data from paper to mainframe. INTACTA.CODE not only secures information during transmission from backend systems to mobile computing devices such as PDAs or to PCs, but also continues to secure the information while it resides on any computing device. These security features solve the most vexing problems facing an enterprise considering the introduction or expanded use of mobile computing devices and applications, or for companies considering distribution of electronic information such as e-books or MP3 music files. In addition to its security features, INTACTA.CODE has robust error correction capability allowing it to transport and store data reliably in hostile environments.

The latest version of the INTACTA.CODE Enterprise Edition SDK supports C++, Java and Java Enterprise Beans, Visual Basic and WebSphere environments. A trial SDK for the Windows environment is available for developers at the Intacta web site, [www.intacta.com][1] .

Applications Now Incorporating INTACTA.CODE

INTACTA.CODE Enterprise SDK is used by Intertek Testing Services (ITS), the world s largest import/export testing service, to encode and transmit custom s declaration documentation simultaneously in electronic and printed formats. INTACTA has developed prototype microbrowsers for Palm and Pocket PC OS devices, allowing completely secure, compressed wireless transmission of data to hand held devices as well as storage on these devices. These browsers now work seamlessly with the INTACTA.CODE SDK.

INTACTA has developed an INTACTA.CODE transcoder for IBM s WebSphere Pervasive Computing platform, enabling an estimated 10 thousand developers to create applications that will safely and securely transmit strongly encrypted and highly resilient data to handheld, wireless devices such as Palm Pilots and WAP Phones.

In February Fujitsu, LTD of Japan launched an online ASP service for the encoding/decoding of data using INTACTA.CODE engines. The service is used by publishers, developers and businesses seeking to transmit data securely over the Internet or through email or fax.

INTACTA.CODE is used to create digital files from paper based product registrations, streamlining the electronic registration of products for companies such as Hewlett-Packard.

About INTACTATM Technologies Inc.

INTACTA (OTCBB:ITAC) is a U.S. based software company headquartered in Atlanta, Georgia. The Company develops and markets software components designed to bridge enterprise communications and management information systems across digital and non-digital media. INTACTA licenses INTACTA.CODE as a SDK for seamless and transparent integration within any application or device. More information about INTACTA.CODE SDKs may be found at [www.intacta.com][2]. About Imagis Technologies Imagis Technologies Inc., (OTCBB: IGSTF) is an independent software developer of biometric solutions. Its ID-2000 facial recognition technology is being used by international agencies in the justice and law enforcement market. ID-2000 forms the basis of some of the world’s largest criminal justice digital imaging systems. Imagis’ product suite includes the flagship criminal database application CABS, used by numerous law enforcement agencies. CABS provides an integrated view of data, arrest and booking information, evidence tracking and images, including faces. Imagis is currently expanding into new markets such as security, e-commerce and identity verification at high traffic locations including airports and casinos. Imagis markets its products through a global network of business partners. For more information visit Imagis at [www.imagistechnologies.com][3].

[1]: http://www.intacta.com/
[2]: http://www.intacta.com/
[3]: http://www.imagistechnologies.com/

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DIRECT MAIL RESPONSE

The number of credit card solicitations mailed to Canadian consumers in the first quarter of 2001 hit a new high of 45.8 million, with the majority of mailings coming from U.S. monoline firms, according to Mail Monitor®, the direct mail acquisition tracking service from BAIGlobal Inc. The Tarrytown, N.Y.-based market research firm defines U.S. monolines as companies primarily in the business of issuing credit cards.

The tracking service, based on a nationally representative sample of 400 Canadian
households surveyed each month, found that 73 percent of the 45.8 million offers mailed to Canadian consumers in the first quarter of 2001 came from American monoline companies (see attached chart). BAIGlobal’s service, which has analyzed credit card acquisition trends in the U.S. since 1988, expanded to cover Canada in 2000.

“Traditionally, the Canadian credit card marketplace had been dominated by retail
banks,” said Andrew Davidson, vice president of competitive tracking services for BAIGlobal.
“Today, however, U.S. monoline companies are looking north and actively pursuing new Canadian card holders through the mail. U.S. monolines mailed the majority of new card offers in Canada during the fourth quarter of 2000 and continued the deluge into 2001.” Monoline companies in the U.S. include such firms as Bank One, MBNA, Capital One and Providian, among others.

Low Response Rates in Canada Mirror U.S. Trends

Despite the influx of new card offers, the low Canadian consumer response rate of 0.8
percent in the fourth quarter of 2000 was equal to that in the U.S., said Davidson. And the first quarter of 2001 wasn’t much better. Canada had a 0.9 percent response rate while the U.S. was at 0.7 percent.
“However, the low response rate in Canada may be due to different reasons than in the
U.S., where mailbox clutter is often a factor in low response,” added Davidson. In the final quarter of last year, Canadian households received 2.3 offers while their U.S. counterparts got 4.7 offers.

Rather than mailbox clutter, Davidson suggests a more likely reason for Canada’s low
response rate is the higher penetration of credit cards in Canada, where 89 percent of households already have a credit card compared to 76 percent in the U.S.
“The Canadian marketplace is more saturated than the U.S. at this point,” said Davidson.
“Credit card issuers don’t have to break through the clutter; they have to break through the
complacency. Marketers have to get Canadian households that already have credit cards to either apply for another card or trade up to a new card product.”

Credit Card Offers Are Pushing Platinum

In Canada the majority of credit card holders own classic bankcards, rather than Gold or
Platinum cards. Mail Monitor found that only 7% of Canadian households own a Platinum card compared to 28% of households in the U.S. “The U.S. monolines are attempting to exploit this situation by offering Canadians the opportunity to upgrade to Platinum,” said Davidson. This is substantiated by the fact that 69 percent of solicitations in Canada in the first quarter of 2001 were for Platinum cards, reported Mail Monitor.

“Overall, we expect that U.S. monolines will continue to dominate Canadian credit card
acquisition mailings well into the future,” concluded Davidson.

About BAIGlobal Inc.

Founded in 1969, BAIGlobal is a worldwide, full-service market research firm of over
100 employees. Mail Monitor®, which tracks credit card acquisition mail volume and response rates, is a service of the firm’s competitive tracking services division. Mail Monitor began tracking the U.S. credit card industry in 1988 and was launched in Canada in 2000.

BAIGlobal is an independently operating subsidiary of Market Facts, Inc. of Arlington
Heights, Ill. One of the top ten research firms in the U.S., Market Facts, Inc. is part of Aegis Group plc of London, UK.

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NPC & USWD

U.S. Wireless Data, Inc. and National Processing Company, a leading provider of merchant credit card processing and a wholly owned subsidiary of National Processing, Inc., Wednesday announced a multi-year agreement in which USWD will provide Synapse wireless transaction products and services to NPC, enabling NPC to offer wireless card payment acceptance to its over 500,000 merchant customer base.

USWD’s Synapse services facilitate fast activation of wireless credit card terminals, and the routing and online reporting of wireless transactions. “USWD’s technology infrastructure is unique in the wireless industry,” stated Mike McEvoy, chief information officer for NPC. “This agreement ensures that our customers can enjoy the speed, mobility and savings that wireless provides.” “We are proud of NPC’s support of our service and technology,” stated Christopher O’Hara, president of USWD. “NPC’s continued growth and industry position is a testament to their commitment to superior customer service, innovation and operational excellence. I am confident that our relationship will help both companies continue to expand market share, while providing excellent value to retailers.”

![][1] About National Processing, Inc.

National Processing, Inc. through its wholly owned operating subsidiary, National Processing Company (NPC(R)) is a leading provider of merchant credit card processing. National Processing is 87 percent owned by National City Corporation (NYSE: NCC) (www.nationalcity.com), a Cleveland based $91 billion financial holding company. NPC supports over 500,000 merchant locations, representing nearly one out of every five Visa(R) and MasterCard(R) transactions processed nationally. NPC’s card processing solutions offer superior levels of service and performance and assist merchants in lowering their total cost of card acceptance through our world-class people, technology and service. Additional information regarding National Processing can be obtained at www.npc.net.

ABOUT U.S. WIRELESS DATA, INC.

U.S. Wireless Data, Inc. (www.uswirelessdata.com), founded in 1991, markets Synapse(SM), its proprietary technology for wireless point of sale (POS) and ATM transactions. By providing a seamless interface among all parties including terminal manufacturers, wireless carriers, and payment processors, Synapse enables payment card and ATM transactions to be processed as extremely fast, without the cost and inconvenience of a telephone line. Synapse’s Internet-based tools offer on-line, real-time transaction monitoring, remote diagnostics and automated terminal activation. NXT, the company’s wholly owned subsidiary, provides landline transaction and data transport solutions to the transaction industry, and processes more than 500 million transactions each year. U.S. Wireless Data is headquartered in New York City and has research and development facilities in Palmer Lake, Colo., and Bethesda, Md.

[1]: /graphic/uswirelessdata/uswireless.gif

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