USA Technologies, Inc. has teamed with Betson Enterprises, one of the United States’ largest distributors to the vending and entertainment industry, to immediately begin selling its e-Port intelligent vending technology.
USA Technologies announced Thursday that Betson Enterprises was the latest, and the biggest distributor to sign on as an authorized reseller of the e-Port(TM) family of offerings. Last week, USA Technologies announced that five new distributors had joined the authorized reseller program, bringing the total number of distributors in the program to more than twenty worldwide. USA Technologies’ network of resellers now spans the American and Canadian market, and major overseas geographies, including Europe, the UK, and the Asia Pacific region.
Betson Enterprises is considered one of the biggest manufacturers and distributors in the United States covering a variety of growing and competitive industries, including vending machines, interactive video games, redemption games, and other high skilled and innovative entertainment and services technology. Betson Enterprises is also backed by a global marketing organization with proven import and export experience, and important parts and supply strengths.
“e-Port with its credit card payment capability allows customers to conduct cashless transactions, including microtransactions for as low as $1.00. This offers consumers and vending machine operators added convenience and simplicity,” said Steven Betti, CEO, Betson Enterprises. “It overcomes the need for coins and notes, strengthens security, and provides streamlined auditing control. The interactive multimedia display that comes with e-Port will allow vending operators the ability to provide promotional product information, opening up greater opportunities for us to sell more vending machines,” he said.
Betson Enterprises is made up of 10 distributorships, a wholesale supplier of coin-operated parts and billiard supplies, an export division, and an equipment wholesale division that sells products to other distributors. Included among its list of suppliers are: Games – Sega, Stern, Dynamo, Namco, Konami, Jessler, Merit, Coastal, JVL, Skee-Ball, U-wink, Apple Photo, Smart and Elaut. Vending – Automatic Products, Automated Merchandising Systems, Dixie-Narco, Royal Vendors, Vendo, Vendtronics, Fastcorp, Zanussi, USI, Appart, American Changers, Rowe, Mars, Coinco, Conlux, Amana, and Panasonic.
“Betson Enterprises is an ideal strategic partner for distributing our e-Port family of offerings worldwide,” said Stephen P. Herbert, President and Chief Operating Officer, USA Technologies, Inc. “Betson Enterprises has the global experience and presence to deliver e-Port quickly and efficiently to all our customers, wherever they are located, whatever industry they serve. USA Technologies will work closely with our new partner to leverage e-Port technology to add value to their customers and to drive Betson’s business results,” he said.
The USA Technologies Authorized Reseller Program was launched a little more than a year ago. It offers USA Technologies greater distribution of its technology, new marketplace opportunities and expanded distribution channels worldwide. USA Technologies expects to more than double the number of authorized resellers to fifty by year’s end, and to have more than one hundred distributing e-Port by the end of 2002.
e-Port is the world’s first non-PC e-commerce device that can be embedded into vending machines, and almost any kind of point-of-sale terminal, including gas pumps, office equipment, postage machines, and ATMs. The technology converts unattended points of sale terminals into intelligent “store fronts” connected to the Internet. The solution is capable of communicating operational data to operators, conducting cashless micro-transactions and providing interactive media at point of sale. The e-Port can come fitted with an interactive video screen that features rotating banner advertisements, giving customers the opportunity to make add on purchases, and location owners the ability to promote and advertise products and services, and provide free access to web based media such as news, sports and weather.
About USA Technologies:
USA Technologies is recognized as a leader in cashless micro transactions and interactive media technology and associated financial services. USA Technologies provides credit card activated and other cashless systems, allowing end users, ranging from consumers to business professionals, to communicate, conduct business or make ordinary commerce transactions, outside of the home or workplace. USA Technologies is an IBM (NYSE: IBM – news) Business Partner and an inaugural member of the Sprint (NYSE: FON – news) Enabling Application Service Provider Program for e-commerce. It has also established relationships with a number of global IT, multimedia, and telecommunications companies including Marconi Online Systems, RadiSys Corporation, DoubleClick Inc., and Xerox Corporation. Visit the USA Technologies home page at [www.usatech.com].